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NEW MEDIA & DIGITAL MEDIA Submitted by: Kusum Sonkar S ubmitted to: Nameet Potnis

New media & digital media

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NEW MEDIA & DIGITAL MEDIA

Submitted by:

Kusum Sonkar

Submitted to:Nameet Potnis

About homeshop18

o HomeShop18 is an online and on-air retail and distribution venture of Network 18 Group, India launched in 2008

o HomeShop18 launched www.homeshop18.com which was ranked as the No. 5 most trafficked Ecommerce portal in India.

o Homeshop18.com is the largest Indian e-commerce platform that has established partnerships with more than 1500 national and international brands.

Website

USER ACQUISITON

Facebook page Twitter page

Mobile app

•Pinterest page•Youtube ads and channel•Shopping through coupons : Coupon raja, Couponduniya, Couponland

Watch live TV

Ties up with

Homeshop18 comes up with great techniques to acquire costumer retention such as:

•Everyday special offers

•Discounts

•Festive offers

•Thank you letter

•Coupons

Costumer retention

•Remarketing

•Display ads

•Gmail sponsored promotion

•Product listing ads

•Remarketing lists for search ads

•Ad networkers : double click, advertise.com, turn.com, trafficvance.com

•Gift card

Suggestion

OFFLINE OUTLET

•Nitin Tandon launched a new branch of Pot Pourri at InorbitMall in Vashi, bang opposite Vashi railway station in 2009

•Pot Pourri is a fine dining restaurant with a vibrant ambiance & interiors.

Food

•Blog

•Website

•Facebook page

•Twitter page

• Discount coupons on liquor

•Instagram

•Pinterest

•Mobile app

•Zomato

•Burrp

•Foodpanda

Online suggestion