Upload
lori-fisher
View
31
Download
0
Embed Size (px)
Citation preview
NeuroMarketingPersuasion and the Psychology of Marketing
Visual Content: Science of Engagement-
Compiled by author from source: skyword.com
Infographics Whiteboard Animations
Visual Metaphors
Visual Animation Videos
Techniques:Infographics-
Motion
Colors
Symbols
There is certainly a science behind data retention, whether it is psychological, sociological, or purely physiological
Sticking to a three-color palette is visually easier on the eyes
Placing a narrative hook in the middle or at the end of your infographic
Using typography as something that sets a piece’s tone rather than a distracting visual focal point
Compiled by author from sources: skyword.com
Infographics:Facts-
High-quality infographics are
liked and shared 3 times more than any other type of
content
60% of marketers
predicted the use of
infographics will increase in
2016
Infographics were the B2B
content marketing
tactic with the biggest
increase, up from 51% to
62%
People following
directions with text and
illustrations do 323% better than people
following directions without
illustrations
Compiled by author from sources: blog.hubspot.com Image Source: Google Images
Techniques:Visual Metaphors-
A visual metaphor is the representation of a person, place, thing, or idea by way of a visual image that suggests a particular association or point of similarity
The power of graphic fusion comes from combining two clichés, symbols or aspects of a situation into one new image
Compiled by author from sources: howdesign.com Image Source: Google Image
Visual Metaphors:Facts-
Messages are created to make us believe, feel, act and buy
When visual metaphors are used in marketing, consumers tend to acquire more positive effects and comprehend deeper meanings to unravel the complex parts of an advertisement
Visual metaphors not only have an impact on persuasion but they also have a remarkable power to make designers more creative
Compiled by author from sources: journal.faa-design.com Image Source: Google Images
Techniques:Whiteboard Animations-
Whiteboard designs use a real-life whiteboard artist's hand to simplify and focus attention, it prevents wandering and ensures the message is absorbed
The attention, memory, emotion, networks in the brain are hooked up to decision-making and motivational centers that control our actions
Compiled by author from sources: marketingprofs.com Image Source: Google Images
Whiteboard Animation:Facts-
Attention spans shrank by 1/3 between 2000 and 2015
People’s attention span can be sustained for long periods of time, if provided visual material they enjoy
Adding visual, whiteboard animation and videos ignites emotion-fueled mentalizing and a desire to share
The attention, memory, emotion and mentalizing networks are hooked up to decision-making and motivational centers that control our actions
Compiled by author from sources: marketingprofs.com
Techniques:Visual Animation Videos-
Home Page Video
Landing Page/Sales Pitch Video
Promotional Video
Information Video
Illustrates what it’s like to use the service rather than describe features and benefits
Address the viewers pain, show how it can be solved
Great for sharing on social networks and posting on a blog
Visitors will appreciate your sharing of knowledge, your blog will stand out of the crowd
Whiteboard Animation:The Effects on the Brain-
Whiteboard video’s have recently been dubbed the next big
thing
Reports suggest they convert up to 150% more than regular
videos
Basically when someone draws
something they like, it triggers the release of dopamine in the brain
That’s the hormone our brain uses to feel
good
Recently researchers
discovered that when you
merely watch people drawing it has the same
effect
Compiled by author from sources: joelcomm.com
Visual Animation Video:Marketing effectiveness-
Effective tools to create concepts that are developed verbally and visually
Powerful tools for familiarity between a user and a product
Unite two different categories together to reveal the qualities between them
Produce a greater degree of cognitive activity and makes ads more persuasive and credible to audiences
Users focus on images before text
The larger an element (image or text), the more attention it attracts
Colorful elements attract more attention than others
Images of people draw more attention than generic images
Compiled by author from sources: marketingtechblog.com
Visual Animation:Marketing Effectiveness-
Combines visual images with voice-over explanations
Increase the quality of your website
Increases SEO rankings
More interesting than having written content only
They connect with people on an emotional level
Compiled by author from sources: brandepix.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
Sources Cited:
"5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness | Marketing Technology." Marketing Technology. N.p., 2016. Web. 05 July 2016.
https://www.marketingtechblog.com/animated-explainer-videos-inbound-marketing/
37 Visual Content Marketing Statistics You Should Know in 2016. 37 Visual Content Marketing Statistics You Should Know in 2016. N.p., n.d. Web. 07 June 2016. http://blog.hubspot.com/marketing/visual-content-marketing-strategy#sm.000013w1kjmonhenvyb2dgxpwb3db
""Master the Metaphor: Using Metaphors in Design." HOW Design. N.p., 2015. Web. 21 June 2016. http://www.howdesign.com/articles/metaphor/
The Persuasive Effect of Using Visual Metaphors in Advertising Design, Kadry, A. http://www.journal.faa-design.com/pdf/6-1-kadry.pdf
Sources Cited:
The Ultimate Guide to Infographic Marketing http://www.convinceandconvert.com/content-marketing/infographic-marketing/
"The Visual Science of Content Marketing and What It Means for Creatives." The Content Standard by Skyword. N.p., 2014. Web. 15 July 2016.
http://www.skyword.com/contentstandard/storytelling/the-visual-science-of-content-marketing-and-what-it-means-for-creatives/
“Why Whiteboard Videos Convert up to 150% More - Joel Comm - New York Times Best Selling Author, Keynote Speaker, Social Influencer, Futurist." Joel Comm New York Times Best Selling Author Keynote Speaker Social Influencer Futurist. N.p., 2014. Web. 22 June 2016. http://joelcomm.com/why-whiteboard-videos-convert-up-to-150-more.html
"Why Is Whiteboard Animation so Effective | Brandepix." Brandepix. N.p., 2016. Web. 05 July 2016. http://www.brandepix.com/why-is-whiteboard-animation-so-effective/