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The Leader in B2BMulti-Channel
Content MarketingReach, Technology and Expertise
Finding Your Next Prospects
Prepared for OpenTopic
NetLine’s Mission:
5/16/2014 The Leader in B2B Multi-Channel Content Marketing 2
Finding Your Future Customers
Over 200 Active Clients
5/16/2014 3
And many more…
Lead generation made easy!
Marketing Challenges
5/16/2014 The Leader in B2B Multi-Channel Content Marketing 4
Generate actions that grow business.
Engaging with your target market beyond current channels.
Limitations.
“Buyers are two-thirds to 90% through the sales funnel before they contact sales” *Lori Wizdo, B2B Marketing Analyst - Forrester
Prospect’s Challenges
5/16/2014 The Leader in B2B Multi-Channel Content Marketing 5
Finding worthy content.
Staying informed.
Wading through a sea of content.
Limitations.
Your prospects have challenges too.
75% of Executives rely on content to research B2B purchases**2014 Content Preferences Study
Over 20 Million Leads Generated since 1994
Over 200 Active Clients
7 of the Top 10 US Media Agencies, choose NetLine
Winner of Two BMA B2 Awards for our Mobile App
7 of the Top 8 Companies on the BtoB Top Advertiser List, Choose NetLine
Smallest customer has 3 employees, the largest has over 100k employees
Why use NetLine?
5/16/2014 6Reaching your future customers!
How Does NetLine Find Your Prospects?
5/16/2014 The Leader in B2B Multi-Channel Content Marketing 7
Your Content
What Do We Mean by Multi-Channel Reach?
5/16/2014 Reaching your future customers! 8
Publisher sites & Expert Blogs
Mobile
SocialEmail
RSS
77% of marketers will drive more sales and profit by evolving into an effective multi-channel marketing company - Forrester
Unique Publisher Technology
5/16/2014 9
Offer Catalog Ads RSS to Email Confirmation Page Offer Lightbox
Slideout Box TopBar Resource Library Referral Badges
Browse through our offer
catalog to find specific
resources to promote
Insert Flash or HTML
advertisements into your
pages or sidebar
Monetize your RSS feed
with this free Feedburner
alternative
Transform your
confirmation or thank you
pages by inserting money-
making ad modules
Add the capability to
activate a lightbox that
promotes a free offer to
your visitors
Include a slider that
emerges from the corner
of your page to promote a
featured offer
This toolbar appears on
the top of your page and
allows you to promote a
featured offer
Add a Resources page to
your navigation or footer
full of useful content for
your readers
Add a widget to your
sidebar and earn additional
revenue from referring
others
Reaching your future customers!
NetLine’s Reach
5/16/2014 The Leader in B2B Multi-Channel Content Marketing 10
75M+ Monthly Unique Visitors
5.8M in Our Database
15,000 Web Properties
86% Net New Leads
5/16/2014 The Leader in B2B Multi-Channel Content Marketing 11
Better understanding of your needs.
Recommendation.
Next Steps
The Leader in B2BMulti-Channel
Content MarketingReach, Technology and Expertise
Thank You
770-490-2762