Company profileNestlé is a Swiss company.

Nestlé has around 450 factories, operates in 86 countries, and

employs around 328,000 people.

It is one of the main shareholders of L'Oreal, the world's

largest cosmetics company.

Line of products

Competitors Nestlés competitors may be categorized in two main

types:*Packaged food companies (Unilever NV, Kraft Foods,

(Cadbury), Hershey Foods,etc.) *Store brands from retailers (Safeway, Wal-Mart Stores,

Hypermarkets, etc.)

It falls under Infant Nutrition department of Nestlé Nutrition.

It is a premium whey predominant starter infant formula which is

nutritionally complete and specially formulated for healthy infants

from birth up to 12 months

ProductProduct variety-

Nan Pro 1: 0 – 6 months

Nan Pro 2: 6 – 12 months

Nan Pro 3: 10 months & older

PriceProduct Quantity PriceNestle Nan Pro 1 400gms Rs 380.00Nestle Nan Pro 2 400gms Rs 368.00Nestle Nan Pro 3 400gms Rs366.00

PlaceMalls

Super markets

Retails

PromotionTV

Newspapers

Magazines

Doctors

StrengthBrand ImageMarketing Strategies established by the

company are innovativeCustomersMore than 140 years in the industryWorld biggest brand, top brand in Fortune

500 listStrong marketing and advertising powerStrong brand loyalty

WeaknessThe target market of Nestlé Nan Pro is upper

middle class & high class because of its premium price

Being a big global brand, Numerous controversies in different countries of operation can cause issues.

Strong competition by other brands

OpportunitiesTo expand the baby food range, Nestle Nan

Pro GOLD is the latest addition to this product.

Introduce more health based food products to tap the health consciousness amongst consumers

Expand with focus on developing economies Try to capture the rural markets

Threats From the competitorsThe present economic crisis in the world can

lead to decrease in sales.Stiff competition in all product segment

Channels OnlineChemists/ Medical shopsSuper-Markets/ Hyper- MarketsDirect retailing through Nestlé

GeographicCountry

Metro(city)

Town

Population Density

DemographicAge

Income Level

PsychographicClass Consciousness

Level of Education

BehaviouralBenefits.

Attitude towards product.

TargetingQualityHealth

PositioningPremium product with a premium price

4 O’sObject of Purchase (What)

Objective of Purchase (Why)

Organization of Purchase (Who)-

a) Initiator

b) Influencer

c) Decider

d) Buyer

e) User

Operation of Purchase (How)

Philosophy that will sustain THE ProductBrand nameQualityValue

“ OUR OBJECTIVE IS TO BE THE RECOGNISED AND TRUSTED LEADER IN NUTRITION, HEALTH AND WELLNESS , AND THE INDUSTRY REFERENCE FOR FINANCIAL PERFORMANCE”