NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in a Modern World - John Foley, Jr

Once Upon on a Time: Using an Ancient Skill to Find Success in a Modern World John Foley, Jr. CEO and CMO, Grow Socially

My Story

• interlinkONE– Distributed Marketing Platform (SaaS)

– QReateandTrack.com

• Grow Socially– Marketing and Business Strategy

– Web Design and Development

• Forbes 15th Most Influential CMO on Social Media

• Author

• Strategist

Table of Contents

1. Why Tell Stories?

2. Creating Your Story

3. Becoming a Best Seller

4. The Epilogue

5. Q&A

Characters in Today’s Story

WHY TELL STORIES?

Chapter One

Why Tell Stories?

1. Stories Are Memorable

Talk With Them, Not At Them

• 3,000

• Show, not tell

• Relate

Facts tell, but stories sell – Brian Eisenberg

Inspiration: Guinness

What It Could Have Been

2. Stories Make A Connection

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into heads with stories.

-- Chris Brogan

Think of it Like Dating

Your story will be unique to you, your brand, and the experience you are trying to create.

– Robert Rose

3. Stories Are Not Boring!

Relatable Story

It Pays to Engage!

CREATING YOUR STORY

Chapter Two

Creative Writing

Creative Writing

Creative “Writing”

Creative Writing

Creative Writing

2. Know Your Audience

• Who are YOUR customers?

• What are their similar qualities?

• Create an ideal customer persona

2. Know Your AudienceYOUR Customers

• Importance of Data

• Like-minds

• Marketing

• Preferences

• Planning

2. Know Your AudienceCreate a Persona

3. Craft Your Story

• How do you want your prospect to feel?

• Uncover what story will elicit that feeling

• Talk with them, not at them

3. Craft Your StoryBut John…we’re BORING

It’s Toilet Paper!

BECOMING A BESTSELLER

Chapter Three

Steps to Success

1. Find Your Voice

2. Different Story Types

3. Choose Your Channel(s)

3. Steps to SuccessFind Your Voice

• Sounds like…

• Employee stories

• Case studies

• Content library

“Stories help them know me, trust me, like me, and support me in some way –maybe directly as a customer or indirectly as an advocate” - Marcus Sheridan

3. Steps to SuccessDifferent Story Types

1. Verbal

2. Written

3. Visual


1. Verbal

2. Written

3. Visual


1. Verbal

2. Written

3. VisualIntroduction

Climax

Conclusion


1. Verbal

2. Written

3. Visual

See What We’ve Built?

What’s in Your Content Library?

3. Steps to SuccessChoose Your Channel(s)

• Website

• Social Media

• Events

• Curated message boards


• Website

• Social Media

• Events



• Website

• Social Media

• Events



• Website

• Social Media

• Events



• Website

• Social Media

• Events


THE EPILOGUE

Chapter Four

Inspiration: Raven + Lily

SERVICE STORY

Inspiration: Dodge

Inspiration: Budweiser

If You Only Remember 5 Things…

1. Understand

2. With vs. At

3. Visuals

4. Plan

5. Make it Real

Tell Me Your Story!

GrowSocially.com/NEDMA2015

$100 American Express Gift Card and be featured on the GrowSocially.com

Blog!

Connect With Me!

• Book signing – Untethered Marketing

• [email protected]

• Tweet @JohnFoleyJr

• LinkedIn.com/in/JohnFoleyJr

THANK YOU!