NDN China Consumer Market 101 pdf

I N T E G R A T E I N N O V A T E I M P R E S S I N S P I R E

CHINA MARKET 101 N E W D I G I T A L N O I S E

CHINA

Myths

#2 UNITED STATES

#1 CHINA

#4 JAPAN

#9 RU

#7 S.

KOR

#5 GER

#6 FRA

#3 U.K.

#8 CAN

#10 BRA

TOP E-COMMERCE MARKETS (Incl. M-COMMERCE)

TOP E-COMMERCE MARKETS

#1 CHINA $670 Billion E-COMMERCE SPENDING

UNITED #2 STATES

$350 Billion E-COMMERCE SPENDING

UNITED #3 KINGDOM

$90 Billion E-COMMERCE SPENDING

#4 JAPAN $88 Billion E-COMMERCE SPENDING

$760 Billion On E-COMMERCE SPENDING

$440 Billion On E-COMMERCE

SPENDING

(Incl. M-COMMERCE)

Source: eMarketer (2015)

Tier 2. and Tier 3. ~300 Million consumers shopped online (2014)

INTERNET USERS IN CHINA FROM 2011 TO 2015 SOUCE: According to the China Internet Network Information Centre (CNNIC)

667M

CHINA MARKET SIZE

Tier 2. and Tier 3. ~300 Million consumers shopped online (2014) Online delivery 10x more packages delivered from 06’~14’

1 Billion Package, 2006

10 Billion packages, 2014

CHINA MARKET SIZE

SOURCE: QUARTZ

CHINA MARKET SIZE

SIMILAR BUT DIFFERENT

SOURCE: EAST MEETS WEST by YANG LIU

TALK ABOUT MONEY

關係 RELATINONSHIP

CONTRACTS


HANDLING PROBLEMS

RESOLVE THE ISSUE

DEVELOP AROUND IT


DINNING IN RESTAURANTS

HAVING GOOD FOOD

ABOUT HAVING FUN


THE BOSS

APPROACHABLE/EGALITARIAN

STRONGER HIERARHCY


SIZE OF SELF-EGO

MORE

LESS


SELF-PORTRAYAL

LESS

MORE


COMPLEXITY OF SELF-EXPRESSION

STRAIGHT TO THE POINT

AVOID YES/NO

AT A PARTY

MINGLE SPORATICALLY

STRUCTURED W/ FEW HOSTS


WAY OF LIFE


PRIVATE SPACE

LIKE TO BE TOGETHER

NEWCOMER


WILLING

LESS


CONNECTIONS AND CONTACTS

CLANNISH

SOCIAL & MUTUAL OBLIGATION


RESPONDING TO NEW THINGS

GAUSHE

CURIOUS

SOURCE: GOOGLE

FACEBOOK CYWORLD

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I N T E G R A T E

I N N O V A T E

I M P R E S S

I N S P I R E

N E W D I G I T A L N O I S E

Thank You

David Kang [email protected]

Cell-‐646.726.3553

Marketing

NDN China Consumer Market 101 pdf