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This workshop will take you through the 5 simple steps to make your business irresistible online. 1.Intention - Set your intention to solve and not sell. 2.Discover - Discover who you are and your ‘why’ and then discover your perfect audience. 3.Assess - How do people see you online? First impressions really do count. 4.Teach - Why sharing your gifts and knowledge builds rapport and creates loyal clients. 5.Engage - How to engage effectively with your perfect audience on the right platform for your business.
Citation preview
5 Simple Steps to Make Your
Business Irresistible Online
ONLINE SUCCESS
IS ABOUT PEOPLE
NOT PLATFORMS
Everyone’s Connected
How to woo your clients
Your clients will love your business
almost as much as you do.
Intention
Discover
Assess
Teach
Engage
New Buyer Behaviour
Image credit: Alex Embleton via Flickr
New Buyer Behaviour
• Looking for solutions
• Solve don’t sell
• Buyer is in control
• Trust & Transparency
• They want to get to know you
Discover
‘People don’t buy what you
do, they buy why you do it.’
- Simon Sinek
Discover
Who is your audience?
What is their pain?
How can you help?
You have 4 seconds
Do I like your site?
Do you have what I want?
First Impressions Count
First Impressions Count
Is it Relevant?
Is it Easy?
By the time buyers are ready
to talk to a sales rep, they’ve
already completed 60–90% of
the buying process.’
- Marketo.com
Show Your Expertise
Build Trust
‘Marketing happens every
time you engage (or not)
with your past, present,
and potential customers.'
- Scott Stratten
Sell dreams,
not products.
Engage
Engage
Engage
Don’t overdo it
Keep an eye on your stats
Remember…
Be authentic
Online is just an extension of you
Create moments of connection
Free eBook
Any Questions?