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Multi-channel vs. Omni-channel
Marketing:An overview of Multi-channel and
Omni-channel marketing. As well as
information about how the differ.
Table of
Contents:
Page Title: Page Number:
Multi-channel Marketing 4
Facts 5
Statistics 17
Marketing Strategy 22
Campaign Development 23
Steps to Success 32
Tips 39
Examples 47
Benefits 55
Challenges 63
Trends 68
2
Table of
Contents:
3
Page Title: Page Number:
Omni-channel Marketing 74
Facts 75
Statistics 86
Drivers of Adoption 92
How it Provides Value 104
Marketing Strategy 112
Starting Point 113
Plan 125
Tips 135
Examples 144
Advantages 151
Challenges 158
Trends 187
Multi-channel vs. Omni-channel Marketing 201
Differences 202
Work Cited 207
Multi-channel:
Multi-channel
Marketing:
4
Compiled by Author from: v12data.com
Various, disconnected channels
Customers use them independently
Definition:
Multi-channel marketing provides customers with
more than one way to complete a sales transaction
It recognizes that different consumers favor particular
channels, and commonly use multiple channels throughout
the purchasing process
Multi-channel
Marketing:
5
Compiled by Author from: marketing-schools.org
Industries Users:
Multi-channel
Marketing:
6
Compiled by Author from: marketing-schools.org
Computing
Fashion
Finance
Retail
Travel
Many other
industries
Transaction
Channels:
Multi-channel
Marketing:
7
Compiled by Author from: marketing-schools.org
Internet
Mobile Devices
Over the Phone (Call
Center)
Physical Store
Messaging
Channels:
Multi-channel
Marketing:
8
Compiled by Author from: marketing-schools.org
Direct Mail/Email
Internet AdsInternet Website
Mobile Print AdsSocial Media Websites and
Blogs
Telemarketing TV/Radio Ads
Importance of this
Channel:
Multi-channel marketing is important for the simple reason that companies
need be where the customers are
Multi-channel customers spend three to four times more than single-channel customers do
Customers today have more control over the buying
process than marketers do
Customers have more choices when it comes to how they want to get information
because of the amount of available channels
As the number of channels continues to rise marketers will need to
embrace multi-channel marketing
9
Multi-channel
Marketing:
Compiled by Author from: sas.com
Focus of Adopting
this Channel:
10
Multi-channel
Marketing:
Compiled by Author from: invespcro.com
Barriers of Implementati
on:
Lack of time & resources
Lack of buy-in at the board level of investment
Lack of investment in tools
Lack of understanding as to how to develop multi-channel
campaigns
Difficulty in rolling out multi-channel campaigns
11
Multi-channel
Marketing:
Compiled by Author from: invespcro.com
Statistics:
52% of marketers use 3 to 4 channels
in 2017
72% of consumers say
they would rather connect
with brands and businesses through multi-
channel
73% of consumers are
“likely” or “very likely” to
visit a local store offline if the consumer can find in-
store product availability information
online
12
Multi-channel
Marketing:
Compiled by Author from: invespcro.com & blog.autopilothq.com
WorkCited:
“21 Insightful Multi-Channel Marketing Statistics - Autopilot Blog.” Autopilot Marketing Blog, 2 June 2017, blog.autopilothq.com/multi-channel-marketing-statistics/. Accessed 16
Aug. 2017.
“25 Amazing Omnichannel Statistics every Marketer Should Know.” V12Data,
www.v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/.
Accessed 16 Aug. 2017.
“Benefits & Challenges of Multi-Channel Marketing.” Optimove, 22 Jan. 2017,
www.optimove.com/blog/multi-channel-marketing. Accessed 16 Aug. 2017.
“Importance of Multi-channel Marketing – Statistics and Trends [Infographic].” Invespcro,
www.invespcro.com/blog/multichannel-marketing/. Accessed 16 Aug. 2017.
“Multi-channel marketing: What it is and why it matters.” Multichannel marketing: What it is and why it matters | SAS, www.sas.com/en_us/insights/marketing/multichannel-
marketing.html#. Accessed 16 Aug. 2017.
“Multi-channel Marketing | What is Multichannel Marketing?” Marketing-Schools.org,
www.marketing-schools.org/types-of-marketing/multichannel-marketing.html. Accessed 16
Aug. 2017.
“Multi-Channel Strategy.” CMG Partners , cmgpartners.com/content/multi-channel-
strategy/. Accessed 16 Aug. 2017.
Sharma, Katherine. “Multi-channel marketers challenges.” AccuListUSA, Katherine
Sharma http://Www.acculistusa.com/Wp-
Content/Uploads/2016/06/newupdatedlogo4.fw_.Png, 15 Dec. 2016,
www.acculistusa.com/2017-multi-channel-marketers-challenged-by-3-key-digital-trends/.
Accessed 16 Aug. 2017.
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