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Rejuvenating Communication

Staying Relevant to a Youth Target Group

Peter von Satzger (@petervonsatzger)

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Video Communication Explosion• We see all over Europe the vast need for all

media to use video. Video is easier and more popular to consume than reading

• Growth in Picture and Video Communication

• Heavy increase of Web-TV• Technique has made web-TV fast expanding• High demands for short video clip PR produced

material • Many of the papers we know today will be TV-

Channels online tomorrow.

Bloggers and influencers• Bloggers are getting increased

power • Not bound by Ethics

• Celebrities increased influence• Podcasters are the new

columnists• Importance of a fast response• Less controlled communication• Comedy is high value

• Comedy also have a very strong communication aspect in making information easy to understand

Normbraking Communication• The new tools of communication need stunts!• Bloggers thrive on norm breaking communication • All media, bloggers and influencers need more video content• Dare to stand out - and dare to be daring• Local connection will always win• Emotion, emotion, emotion

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PRESS RELEASE

RYANAIR SLAMS SWEDISH MP'S CALL TO BOYCOTT EUROPE'S LOWEST AIRFARES

Ryanair, Sweden’s only low fares airline, today (14 th Oct) laughed off the stupid comments by Swedish MP, “Boring” Birgitta Ohlsson, when she called on Swedish passengers to boycott Ryanair and fly on high fare, fuel surcharging, SAS in protest at Ryanair’s use of a sexy model to advertise its “hottest ever” back to school fares. (IMAGE BELOW)Ryanair claimed that Boring Birgitta should be defending the rights of Swedish women to take their clothes off (if they want to) and protecting freedom of speech in the Swedish press. Ryanair once again defended its ad by pointing out that its model was wearing more clothes than the models used in many Swedish perfume and fashion advertisements.

Ryanair’s Stephen McNamara, said:“This really is a storm in a D cup! What Boring Birgitta does not appreciate is that the only shocking feature of the ad was the incredible low prices our beautiful model was helping to advertise. We are amazed that an MP has called for a boycott of the only airline which guarantees passengers the lowest airfares and no fuel surcharge. The only real alternative for Swedish passengers is the high fares, fuel surcharging and frequently striking SAS so there is not a hope in hell of this boycott of Ryanair’s guaranteed lowest fares and no fuel surcharge succeeding. We’re sure that Boring Birgitta will be overrun by the flood of right minded, liberal, people who support Ryanair’s determination to defend the rights of girls and boys to get their kit off – if they want to.To celebrate Ryanair’s sexy Swedish ad and to show Boring Birgitta that people will continue to flock to Europe’s guaranteed lowest airfares we have launched 1million, €10 mid week seats which are available for booking on www.ryanair.com. We will also be sending free tickets to Boring Birgitta so that she can take a nice relaxing break, loosen up a little and stop calling for silly boycotts.”

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RIP Jersey Shore

• Objective: Communicate last season JS.

• Problem. Last season was already in media when it was aired in the US

• Idea: Bury Jersey shore on campuses

• Double value in visibility in areas with high number of target group

• Attitude: 100 percent positive!

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Kesha Blogger PR• MTV Show Kesha• Press kit with urine

sample • Information • Screeners

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SNOOKI & J-WOWBLOGGER

ACTIVATION

SWEDEN

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GEORDIE SHORE PR#VALBORGSHORE

@Daniel Paris

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Film 3 : #ValborgShore43 likes9 comments25, 200 reach2 share

Film 2 : Geordie Shore vs Uppsala91 likes9 comments28, 623 reach2 shares

Film 1 : Hur stönar man på svenska?89 Likes7 comments29,632 people saw the post (reach)1 share

Daniel Paris Blogg

Läst: 2847

7 May 2013, Kl 19:40Läst:3604 ggr

5 May 2013 Kl 21:43Läst:3345 ggr

Läst: 2847

Daniel Paris Instagram

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Daniel Paris Blogg

7 June 2013, 20:26Läst: 2625 ggr

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• 1008 unika besökare varav 638 har sett klippen• Page Views 1450• Streaming page views 2610 (Många har alltså sett klippen många

gånger!)  

Nummer 6 i tittarlistan över video

1. Hollywood Heights2. Geordie Shore3. Hollywood Heights season 14. Snooki & JWoww5. Teen Mom 6. VALBORG I UPPSALA7. Snooki & J-Woww season

MTV Online

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