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STRANGER THINGS 101
Released July 15th on Netflix Might remind you of:
Takes place in 1983 in a small Indiana town where a middle school boy mysteriously goes missing near a government facility
STRANGER THINGS VIEWERSHIP
Within the first sixteen days of streaming, Stranger Things became the third most watched show on Netflix
ORANGE IS THE NEW BLACK, S4
STRANGER THINGS, S1
NARCOS, S1
MAKING A MURDER, S1
HOUSE OF CARDS, S4
DAREDEVIL, S2
8.2M
4.5M
4M
2.8M
2.3M
FULLER HOUSE, S1
13M
13.1M
NETFLIX VIEWERSHIP COMPARISON, A18-49
Source: Business Insider, SymphonyAM
DIGITAL STRATEGY
Experimental Video Posts
GIF Creator Micorosite
Multi-volume Soundtrack & Spotify Playlists
Reaction Videos
Cinemaagraphs
UGC Fan Art
360 Video
DIGITAL STRATEGY
360 Video
Experimental Video Posts
GIF Creator Microsite
Multi-volume Soundtrack & Spotify Playlists
Reaction Videos
Cinemaagraphs
UGC Fan Art
STRANGER THINGS 360 VIDEO - NETFLIX FIRST
The 360 video allows people who haven’t seen the show feel like an active participant in Stranger Thing’s eerie world, enticing them to further check out what else it has to offer
2.3M Facebook video views
35K Likes/Reactions
32,814 shares
11,207 comments
Full 360 Video: https://www.youtube.com/watch?v=yg29RvYNSDQ
CHRISTMAS LIGHTS MESSAGE CREATOR - STRANGERGIF.COM
Stranger Gif allows fans to create their own supernatural Christmas light messages without ruining their living rooms
EXPERIMENTAL VIDEO POSTS
Stranger Things brings the upside-down to life with experimental Facebook video
2.9 Million Views
7.6K Comments
29K Likes/reactions
BONUS: MAKE IT STRANGER
Fan created MakeItStranger.com allows you to make your own Stranger Things-inspired title cards