20
elling Our Story

Modern Entrepreneur Social Media Marketing Best Practices

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Page 1: Modern Entrepreneur Social Media Marketing Best Practices

Telling Our

Story

Page 2: Modern Entrepreneur Social Media Marketing Best Practices

Last year alone, with almost $200,000 in loans, we supported 133 businesses in Southwest Idaho and ensured the future

for 118 jobs.

Page 3: Modern Entrepreneur Social Media Marketing Best Practices

Bee Wise Goods launched as blog in 2004.

8 years with local and

international start-ups and

nonprofits.

Opened store front in 2012.

Gabrielle Krake

Amanda K. Larrinaga

Page 4: Modern Entrepreneur Social Media Marketing Best Practices

1.SEO has changed and it matters to your business.

Page 5: Modern Entrepreneur Social Media Marketing Best Practices

PENGUIN

Page 6: Modern Entrepreneur Social Media Marketing Best Practices

2.A better

definition of social media.

Page 7: Modern Entrepreneur Social Media Marketing Best Practices

RELATIONSHIPS

Page 8: Modern Entrepreneur Social Media Marketing Best Practices

STRATEGY

Page 9: Modern Entrepreneur Social Media Marketing Best Practices

Impact leads to:Clients

Cash Matches FundingCommunity Partnerships

Corporate Sponsorship

s A Future

Page 10: Modern Entrepreneur Social Media Marketing Best Practices

All Roads Lead To:Small Biz Thought

Leader

Community leader

Idaho Small Biz Champion

Indispensable

Page 11: Modern Entrepreneur Social Media Marketing Best Practices

BROADCAST

Page 12: Modern Entrepreneur Social Media Marketing Best Practices

Our Voice:Approachable

Low-tech to high-techKnowledgable

CompassionateClient-OrientedConsisten

tOpportunity-

focused

Page 13: Modern Entrepreneur Social Media Marketing Best Practices

Messaging

Page 14: Modern Entrepreneur Social Media Marketing Best Practices

Visual Identity

Page 15: Modern Entrepreneur Social Media Marketing Best Practices

Channels

Page 16: Modern Entrepreneur Social Media Marketing Best Practices

3.Love conquers all,

but if love doesn’t do it, try hard work.

Page 17: Modern Entrepreneur Social Media Marketing Best Practices

REALITY

Page 18: Modern Entrepreneur Social Media Marketing Best Practices

Growing Green Businesses

Most RSVPs in 2012Highest Opened & Clicked Email

5 new clients in >45 days through Twitter and

Facebook

Boise Weekly KTVBIdaho Statesman

Idaho Conservation League20+ Local Blogs

Page 19: Modern Entrepreneur Social Media Marketing Best Practices

Content Needs:Calendar Events

Small Biz Resources

Client Success Stories

CommunicationPress

Opportunities

Page 20: Modern Entrepreneur Social Media Marketing Best Practices

4.The ladder of success is best

climbed by stepping on the rungs of opportunity.