seamlessSUCCESS STORIESseamless, part of the mobilike group, is the proprietary technology platform which enhances mobile advertising capabilities of premium publishers. seamless enables publishers to monetize their mobile applications without disrupting the user experience, while allowing advertisers to reach the right audience through sensor driven targeting. seamless offers unique native advertising features that support publishers in maximizing revenue, ensuring the mobile industry’s highest fill rates.

A feast for all your senses, delivered by seamlessFord takes you on a journey by using native hardware features

Format: Full Page OverlayEngagement: Brightness, Vibration, Flash, URL

Campaign background:

Refined, comfortable, versatile; that’s the Ford Tourneo Courier. To appropriately promote this brand-new and innovative product, Ford wanted to combine style, comfort, technology, fuel economy and luxury in its new smart ad, which needed to be up to Ford’s rigorous standards.

Campaign mechanism and strategy:

Thanks to seamless’ advanced technology, it was possible to reach and active the native features of users’ mobile devices. Notably, three progressive features ensured a unique user experience. First, the seamless SDK activated the vibration feature of the device to demonstrate the reduced in-vehicle vibration of the new Ford Tourneo Courier. Next, the flashlight of the device was activated to give an example of the Tourneo Courier’s headlamps, which turn on in darkness automatically. Lastly, the devices’ screens darkened to demonstrate the Tourneo Courier’s automatically darkening rear-view mirrors, which provide a better and safer view. This campaign was a high priority for everyone involved, and it marked the first time in Turkey that seamless utilized smartphones’ native hardware of targeted users.

Result:

At the end of the campaign over 2 million impressions were logged. Furthermore, a button that lead to the company’s website for more information was clicked approximately 50,000 times. With a 2.07% CTR Ford gained the desired success through a combination of brand awareness, user experience and our advanced mobile technology.