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As mobile web continues to explode, the importance of using mobile optimized landing pages is absolutely crucial in any marketing campaign. Here's some data we collected that backs up the need for mobile optimized landing pages. Grow your email list free with simple landing pages. Register free at privy.com/beta
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Importance of mobile optimized landing pages
JULY 17, 2014
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TRENDS | MOBILE TRAFFIC IS THE MAJORITY
In 2014, the majority of Privy landing page traffic became mobile.
mobile54.1%
desktop40.5%
tablet5.4%
Source: Google Analytics — Campaign Pages by Device Report
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TRENDS | SHIFTING SHARE
H2 2013 H1 20140%
25%
50%
75%
100%
desktop
mobile
tablet
Source: Google Analytics — Campaign Pages by Device Report
109% increase in 6 months
42% decrease
in 6 months
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TRENDS | MOBILE OS BREAKDOWN
iOS dominates among mobile devices on our campaign landing pages.
iOS59.6%
Android39.4%
WP7+0.8%
BlackBerry0.3%
Source: Google Analytics — Campaign Pages by OS report
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