Mobile Marketing

Why it’s Good for Business

Mobile Marketing• People are spending more time on their

mobile phones than ever before.

• As marketers we have to understand these new types of consumers and how best to reach them.

• Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.

Mobile is Important

• 58% of all US consumers already own a smartphone. Source: comScore

• Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital Marketing

• Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013

Mobile is Important• No one screen size has more than 20% of the

market share. Source: Mobify Research & Development

• Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner

• Tablet users spend 50% more than PC users. Source: Adobe

Mobile is Important• 61% of people have a better opinion of

brands when they offer a good mobile experience. Source: Latitude

• 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Digital

• 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google

Mobile is Important• Mobile-based searches make up one quarter

of all searches. Source: The Search Agency

• 95% of smartphone users have searched for local info. Source: Google

• Every 100ms increase in load time decreases sales by 1%. Source: Amazon

What is the Size of the Mobile Market?

Mobile Advertising

Mobile Advertising by Region,Worldwide (Millions of Dollars)

Mobile Business, E-Commerce & Payments

Top Commercial Venues Where People Use Their Mobile Device

Mobile Preferences

Holiday Shopping Potential

• Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices.

• Source: Internet Trends 2013

Mobile users Will do anything and everything desktop users will do, provided it’s presented in a usable way.

- Brad Frost