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Silence is not golden when it comes to your customers.
Exposed! Discover the Hidden Secrets The #1
Marketing Book Uses Greatest Strategy That
Another Marketing Books Don’t Want
Published
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 1
Silence is not golden when it comes to your customers.
Dear Reader,
First, thank you for reading this ebook.
I hope that thanks to the information contained in it, you are already able to create your own marketing strategy and taste a big of its "magic".
If you found that this ebook was interesting, please, let me know it.
You can contact and follow me at twitter.com/agungserver
Also, if you have suggestions about furher information to add in these pages, or if you wish to report me any mistake, do not hesitate to contact me.
Agung Pambudi
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 2
Silence is not golden when it comes to your customers.
Customers rarely need the products or services you sell . What they
are really looking for are solutions to problems and new
opportunities. Understand this simple truth and you will increase
your sales.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 3
Silence is not golden when it comes to your customers.
Change your visitor into loyal customer
PERSONALIZED. One unique advantage of mobile marketing is how it can deliver
exceptionally tight personal targeting.
INTERACTIVE. The fundamental advantage of smartphones over other, media is that it is a
two-way communications device that can generate immediate response regardless of the
customer's location.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 4
Silence is not golden when it comes to your customers.
Profitable Ideas for Business
Mobile Marketing is the answer to any business that is looking for ideas that
are affordable, easy to use, and proven to work. In this book, you will learn
about the mobile marketing you can use in your business, how you can use
them to spur company growth, create brand awareness, and achieve many
other goals. The book gives you an in-depth look at the mobile marketing and
specific ideas you can use in your business today. There are over 275 million
mobile phone subscribers in the U.S., and over 100 million.
New Opportunities
Through the ubiquity of mobile devices, you have a new opportunity to
connect with consumers on a global scale, bringing their own unique shopping
experience to any smartphone-carrying consumer. The mobile smartphone has
effectively condensed the marketplace into a pocket-sized storefront, creating a
massive new sales channel and an opening the door to new markets around
the world.
More and more consumers were shopping through mobile devices and decided
to create a multi-channel distribution strategy with a heavy focus on mobile.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 5
Silence is not golden when it comes to your customers.
The result was a sleek and quick shopping experience that allowed consumers
to interact with any product on the fly.
Seeks to uncover the role and opportunities for mobile in the shopping
experience.
1. Start communicating with your visitors and keep communicating
2. Track your results and build your visitor base.
Imagine what your sales would be like if you were the only flower shop in
town using mobile marketing. How would you benefit your visitors and create
more sales?
It all starts with getting the word out. For instance, a visitor comes in at the
last minute on Valentine's Day to buy a bouquet. While there, you can prevent
his tardiness in the future by signing him up free of charge for your mobile
marketing. You give him an extra rose or a free gift card or a
discount off of his next purchase if he signs up today.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 6
Silence is not golden when it comes to your customers.
Ways to Win Customers on Mobile
Mobile devices are always on and connected with customers; which give you
immense opportunity as marketer to turn this little device into great selling
tool. So how can you leverage this opportunity to generate more sales?
Make a mobile offer your visitors can’t refuse
- Mobile Discounts
Sometimes getting sale is as simple as offering value added service in return to
acting immediately. For example: 10% off for first 50 purchase! Rather than
promoting a discount offer to thousands, you can customize it and make
visitor feel special by asking them to avail exclusive discount at point-of-sale
via mobile device. Chances are high that you will go and try to avail that
discount.
Examples that you can use :
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 7
Silence is not golden when it comes to your customers.
a. 10% off for first 50 purchase
b. To get 30% discount, you should be spending a minimum of $100, - after
discount. Shopping above $500, - will get 40% discount.
- Free
Who is not interested in the word 'Free'? This word affects a person's
emotional and interest. You can give a free gift or free shipping to your visitor.
For example, when Amazon applying free shipping for purchases over $99,
buyers felt they had to pay $10 more to get the facility. In fact, the required
postage fee is just $3.95.
Gregory Clotti, founder of Sparring Mind, said that the word 'free' expose the
reluctance of many people to lose more.
In November 2012, Amazon lowered the minimum order to $75 to get free
shipping, the average buyer order amount of $80.
Examples that you can use :
Free Shipping on orders of $25 or more
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 8
Silence is not golden when it comes to your customers.
- Guarantee
The word 'guaranteed' to be some sort of promise to the satisfaction of the
consumers if they buy a product. Consumers feel protected, safe, and also
increase their confidence.
A study found that people have a tendency to be afraid of something that they
have to pay. Fear of damage, not as they wish, have a negative impact on
health, and so on.
By ensuring their purchases, this fear risk can be lowered so buyers do not feel
hesitate to buy your product .
You should provide a warranty or guarantee, such as "Money Back Guarantee",
but must be accompanied by some rules so that visitors do not arbitrarily take
advantage of your good intentions.
Examples that you can use :
a. 30 day Money Back Guarantee. Goods can return, exchange or money back
within 30 days of receipt of goods.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 9
Silence is not golden when it comes to your customers.
b. Warranty Exchange item, Shipping Return Goods Our Responsibility.
Secrets Selling To Always Be A Bone of Contention
Selling goods can be done easily. Here are some secrets that are owned by
some local products and the world.
On many occasions, we see the phenomenon of luxury malls such as the
market, markets such as the sea of people, and not infrequently, a small mob
or a car containing several types of products purchased hundreds of people. In
an instant, the goods sold soon change hands. Advantage was predictable. Not
just thousands, but billions.
How did all this happen? Of course, all through the process. However, behind
it all, there is secret of each person and the brand is taken, so that they
become number one in the field. What is it? Here are 7 things that they used
to do, which are summarized from several interviews, conversation, and
writing are scattered in various media ...
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 10
Silence is not golden when it comes to your customers.
1. Does the product able to solve various problems in bulk?
Context of this secret is how the product we have to be able to be enjoyed by
the common people. Become a solution to their problems faced.
2. Whether the product has added value or uniqueness?
We have to make value-added products that are not - or at least - not owned
by other similar products. iPad in the first launch directly attacked a fan not
just because of the name Apple, but more because of the uniqueness and
added value generated from these products. No wonder, then promptly
stormed similar products to the market with a variety of shapes and prices.
Growth of tablet product has increased rapidly. However, in the midst of a
very tight competition, the iPad has always been the number one game as it
continues to provide a variety of value-added.
3. Does the product have a look of "flirting"?
Improving the packaging and display. It's no secret that many people choose a
product because the packaging look attractive.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 11
Silence is not golden when it comes to your customers.
4. Can the product describe by simple terms?
iPad to be an example of why the product is in demand. Take a look also why
Facebook or Twitter bestselling downloaded and used various circles. In short,
people love to socialize. And, both of these products is most easily searchable
social media and its potential is maximized.
No wonder if the current users continues to grow with advertisers who also
continues to provide enormous benefits to both the social media.
5. What if the product is in comparison?
Product must have a value-added that can be comparable with other similar
products. Give product samples. It's a freemium era where there are a lot of
comfort provided free of charge. Where is the revenue? Google mail for
example, they provide a free email up to 7 gigabytes (GB). Once the space is
used up, when people are comfortable and lazy discard old email, Google offers
email packages, US $5 per year for an additional 20 GB. As a result, people are
lazy switch to another product.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 12
Silence is not golden when it comes to your customers.
6. Does the product have a positive testimony?
Product must have a convincing testimony, for example, of a particular agency
or media. Hollycow Steak which also maximize Twitter as a media campaign
and got a lot of positive testimonials on their products. The result? Increasing
revenues and profits also come into its own .
7. Do we have products with a lot of function that answer the needs of
customers?
At a minimum, a product that we sell must be able to meet the needs. But, if
you can give more, it will be better again.
Those are some things that could be a reference so that our products can
always be a bone of contention. However, behind it all, the main key is
satisfaction factor. So, how your ability to satisfy all customers? If you can
answer this question with a resounding YES answer, just wait, your product
will undoubtedly always be a bone of contention !
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 13
Silence is not golden when it comes to your customers.
Case Study : Starbucks understand the power of mobile marketing .
Starbucks found a new way to drive sales to their coffee shops, by launching a
contest that required subscribers to answer questions about specific topics.
Those that got the right answer won a chance to participate in an exclusive
game with a grand prize. This method of reaching out to their prospective
visitors is called response advertising.
The inducement was an immediate free give away, such as a ringtone or free
cup of coffee, in return for permission to add the prospective visitor to their
mobile marketing list.
This gives you an important advantage over much larger competitors who
haven't realized that your visitors are often seeking solutions to
specific problems. So, let's increase our focus on specific solutions that you
can offer your niche market.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 14
Silence is not golden when it comes to your customers.
Marketers need to integrate digital offers into their multichannel strategy if
they want to maintain their relationships with their visitors.
- The digital offer promise for visitors and companies
- The mobile phone is a device people have with them literally 24/7,
All these are valid reasons for investing in a mobile. When you start to look at
mobile as an opportunity to create better solutions for your visitors (and for
your business), then you are on the right track.
- Service is Very Important
The fifth principle is to improve your service. Humans tend to be emotional.
They are highly influenced by the warmth, friendship, joy, and willingness.
Rapidly changing market makes it difficult to give value added to the product
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 15
Silence is not golden when it comes to your customers.
so that the customer services become widely applied in various companies to
provide a competitive advantage to their products or services.
Examples that you can use:
When customers contact you via phone, do not ever say "I'm sorry, who is
this?"
You better pick up the phone by saying, "It's a store X, there's problem can we
help you?"
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 16
Silence is not golden when it comes to your customers.
To be sure, there are tremendous opportunities to engage and profit from
mobile visitors. For now, there are three things I recommend to take
advantage of mobile.
- Create customer loyalty through smart, innovated that produce value for the
customer. You can then later push out promotional notifications.
- Make it easy to research and purchase your items in-store and out.
Build an site to Extend/Reignite the Brand
Some companies are looking at smartphone to help them improve their brand
reputation. What other medium can you think of that has such a powerful
adoption by their users? The iPhone demographic has their iPhones with them
almost constantly. Young people are spend on site more hours every day than
they watch TV.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 17
Silence is not golden when it comes to your customers.
CONSUMER Advantages of Mobile
Consumers can save time through quick access to information about a
company or store and its products. These devices help consumers
efficiently.
Mobile shopping provides greater availability of information. A given site
can offer a wealth of information on a company, product specification,
costs.
Communication is often two-way via e-mail so you can have questions
answered and better communicate your exact needs. The site allows
consumers to directly interact with you, increasing visitor involvement
and satisfaction, and building relationship between the you and the
visitor.
E-shopping is convenient - visitor can do it 24 hours/7 days, without
leaving the comfort of their home or office.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 18
Silence is not golden when it comes to your customers.
Promotion Tactics the Mobile site
- Place your site in directories and search engine, and submit to review sites.
- Mobile site landing pages can make a good first impression on users.
If you plan to launch your mobile site, you might want to include a mobile site
landing page. site descriptions and assets in the site stores may give users a
limited understanding of your site. A landing page can also provide a place to
link to all versions of your site.
Other items you might include on a mobile site landing page, include:
- Videos or slide presentations
- Bulleted list of site features.
- Support and contact information
- Promoting in social networking sites
- Exclusive content.
Include and promote exclusive content within your site that is unavailable
elsewhere.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 19
Silence is not golden when it comes to your customers.
Getting results from mobile marketing
Well, by now you know more about the process of mobile marketing than any
of your competitors and this is what we refer to in marketing as a competitive
advantage. One of the biggest advantages over your competition will be that
you are most likely the first and only one try it.
That means since you are the only one doing it, you will most likely getting
more customers.
79% of smartphone owners are 'smartphone shoppers ' — Google, ThinkInsights. 20