Mobile app Marketing (based on an eMarketer article)

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    23-Jan-2015

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How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.

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<ul><li> 1. MOBILE APP MARKETINGTACTICS USED BY SUCCESSFUL APP MARKETERS Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)</li></ul> <p> 2. SPOILED FOR CHOICE?The Number of Apps went Up by 40% in 2013 Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) 3. THERES AN APP FOR THAT?This needs to be revised to There are Apps* for That? as multiple options vie for consumer attention Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) 4. FREE AND FUN STILL WINFree Apps Still Rule the Roost Share of Paid Apps is Declining YOY Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)Games Account for 40% of Global Downloads! 5. AND RANKINGS WORK IN RAKING DOWNLOADSChris Mason CEO of Branding BrandRank in the App Stores can trigger more Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) 6. BIG &amp; FICKLEA Huge Potential Audience Downloads Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)How Do You Drive Repeat Usage? #Loyalty 7. UNDERSTANDING APP DISCOVERYBrowsing the App storePersonal RecommendationBased on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)Search and Social Discovery 8. APP INSTALL ADSWith Increased Adoption of App Install ads the Costs of Acquisition are Increasing Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014) 9. CONVERSION &amp; RETENTION DRIVERSSome factors that Influence Downloads Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)Retention Rates Higher when Users Opt-in for Push Notifications 10. 10 TACTICS FOR SUCCESSFUL APP MARKETING App Store Search Optimization (ASO)Social Integration Turn on SharingUser Lifetime Value MeasurementApp Review Requests Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)App Trailers Video App Previews 11. 10 TACTICS TO SUCCESSFUL APP MARKETING Lookalike Audiences Ideal UserPush Notifications and In-App messagesReward Programs Reward LoyaltyApp Deep Linking Based on Mobile App Marketing: 10 Tactics Used by Successful App Marketers whitepaper by eMarketer (January 2014)Retargeting Existing Users 12. Thank You </p>