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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" Session name: Rewriting the rules – Creative Brand Strategy for Mobile Presentation: Mobile and its Impact on Human Behaviour Speaker: Syed Abdul Karim, Brand Experience Director, Mobily, Saudi Arabia
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Mobile and it’s Impact on Human Behavior
October 31, 2013
Fancy a trip to the moon?
Mobile is Powerful!
Mwaka contributes 48% to the GDP of
Kenya just by using his phone
Mobile is for Everyone!
Mobile Phones > Human Population
Mobile is Everywhere!
But it doesn’t stop here…
Potter
Mobile is key to “Internet of Things”
Observations on Mobile Behaviour
Instaniety
Instaniety = Spontaneous Living
Key Driver
Instant Gratification
Loss Aversion
Indigivuality
Indigivuality = Self-Expression
Key Driver
• Self-Identity
• Recognition
• Fame
“Someone had the same ringtone as me today. I feel like my identity has been robbed!”
“Instagram is down! It’s useless!”
Girl in China on cancelling her order at Starbucks!
Drivers of Social Currency
Techpowered
Techpowered = To be in control!
Key Driver
Empowerment
Independence
Remote Control your Life
To sum up…Instaniety - Time-driven, Location-based
Indigivuality - Social Currency, Gamification
Techpowered - Tools that enable control
