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46%Increase in Unaided Brand Awareness
Source: Google/Ipsos MediaCT, Search for Brands Industry Research Meta-analysis, 2013–2015
Showing Up in Mobile Search Ads
Desktopvs
Mobile Mar 2014
Desktop
Mobile
19.1%
10.8%
Sep 2014Desktop
Mobile
14.4%
11.2%
Mar 2015Desktop
Mobile
10.6%
11.8%
Mobile Only Users Pass Desktop Only Users in 2015
Source: comScore Media Metrix Multi-Platform, U.S., Age 18+, Mar
2014 - Mar 2015
Most People Check Their Phones
150 Times a DayKleiner Perkins Caufield & Byers, 2013 Internet Trends report
In the United States more searches are performed on
mobile than on desktop
Google internal data, for 10 countries including the U.S. and Japan, April 2015
Shopping related searches on mobile have grown 120% over
the last 12 months
Google Analytics aggregated data, 2014-2015 for April1-12, U.S.
29%Increase In the Last Year
Source: Google Analytics aggregated data, 2014-2015 for April 1-14, U.S.
Mobile Conversion Rates
30% Of All Online ShoppingIs Now On Mobile
Google Analytics data, United States. Sept 2014 v. Sept 2015
Mobile Users Discover New Businesses
51% of smartphone users have discovered a new company or product when conducting a search on their smartphones
Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+
⅓ of smartphone users have made purchases from a brand other than the one they intended to because of information provided
Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1,291 online smartphone users 18+
webandsem.com 720-893-0111
Using mobile and search ads,
WebandSEM has consistently raised new client’s sales by 200% each month for the first 3 months.
WebandSEM Analytic Client Online Sales Data