Image:

More than a novelty

ConvenienceYour phone: always by your side

Existing consumer behaviourWe expect a lot from our phones

InteractionYou can look and touch

User engagement in their time, on their termsUsers actively looking for information

A world of possibilities Endless opportunities for mobile engagement in pharma

Mobiles are instant

Mobiles are instantJust like that

A bit of magic

But for pharma…?

But for pharma…?

Of course!

APP DEV PROCESS

Divider for draft purposes, not for presentation

• Vision• Communication• Organisation

• Strong interactive background

• Understands potential of mobile

• Creative flair

• Vital• Advise• Troubleshoot

• Strong mobile• Good relationship with

Designer• Experienced interactive• Problem solver

App Development: The Long and Winding Road

‘I want an app!’

Really think

Do your homework

Survey the landscape

Establish KPIs

Consider your platforms

‘I want an app!’

Image: All listed ppl crammed in room (can just see them through doorway, as if jammed in stockroom). Man outside

shouting ‘No-one leaves till you think of something’

[title] Development process

Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after

testing might go back to design)

[title] Development process

Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after

testing might go back to design)

[title] Development process

Above to be come on stage by stage as speak. Also add extra arrows to indicate where might go back and forth (e.g. after

testing might go back to design)

[title] Development process

[title] Development process

[title] Development process

LAUNCHING AN APP

Divider for draft purposes, not for presentation

If you build it, they will come.

If you build it, they will come.might

If you build it, they will come.might

1 in 5 free appsdownloaded less than 100 times

Print

Web ads

Microsite

Online networks

PPC

Seeding

Social Media

eMarketing

• Start early• Know the market• Robust solution• Space = key• Avoid ‘constructed’ views• Test, test, and test again• Communication

LEGAL STUFF

Divider for draft purposes, not for presentation

To finish?

Need to think of closing slide.