MMPC CASE STUDY

SUBMITED BY

RICHA MISHRA PALLAVI CHAUDHERY

SIDDHARTH MAURYA PANKAJ J SHINDE

SHASHANK GUPTA

INTRODUCTION• Shop Name- Best Cycle Shop• Location- Outside NIT Trichy Campus(THUAKUDI)•Owner Name- S. Srikanth• Education- till 10th . • Type of Business- Sales and purchase of Second-hand

cycle and repair• Type of Ownership- Sole Proprietor• Establishment- 08/06/2012• Past experience in cycle repair shop

SHOP DETAILS

• Initial investment- Rs.30000/-•Rent- Rs.1500/- per month• Electricity- Rs.300/- per month• Shop timing- 9:00 AM – 8:00 PM• Shop started on consulting with local people and friends• Type and No. of labors- Seasonal labor and 2•Customers- People and Students from near by area

LIABILITIES

• Loan against mortgage (for initial investment)

• Purchase TVS Luna for conveyance on EMI

ASSETS

• Tools and equipment

• TVS Luna

• Purchased back cycles

• Sale of cycle at particular price determined by him.• Repurchase of the same cycle when customer wants to sell.• During this tenure all the maintenance for free except for the cost

of spare parts replacement.

MODE OF OPERATION

DIFFICULTIES FACED• Arranging the capital.• No work in first four months.• Distance of shop is 10 Km from home.• Difficulty in commuting.• Dependency on the supply of second-hand cycle

supplier.• Need to pay early to supplier to get the cycle.

MARKETING STRATEGIES•No proper marketing strategy only word of mouth.

•Depends only on students to talk about his shop.

•No ample money to get printed pamphlets.

STRENGTHHe influences others quite well.Attracts customers by providing after sales services.Knows Tamil, Hindi & slight English as well.Close to NIT campus.

WEAKNESSLack of labour.Delay in delivery due to distance barrier.Challenges of the seasonality of the business.

Access to Capital.

Can improve business.Opportunity for growth in new locations.

OPPORTUNITY

Other shops of NIT campus.

THREATS

SWOT

RECOMMENDATIONS• Opening shop inside NIT campus.

• Promoting inside NIT campus rather than relying on word of mouth publicity.

• Improve the service as well as income by not offering free after sales service but by charging reasonably.

• Selling new cycles in peak season (mostly July and August).

Thank You