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What contribution is Canada making to the global digital marketing ecosystem? Find out in these slides from The Weather Network/Pelmorex. Presented by Ken Headrick, Managing Director. This presentation was given at IAB Canada's MIXX Conference in March 2013.
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Ken HeadrickManaging DirectorThe Weather Network
Canada – laggard or leader, what contributions are we making to the global digital marketing ecosystem?
• Dominant position in weather in Canada on all platforms• SoLoMo = weather and very high reach category• US players pursuing global strategies• Device/platform/screen proliferation
• TV, iTV, connected TV, web, mobile web, phone, tablet, cars, appliances, etc.
• Data rich and real time 24X7 application = big data
The Challenge
• Best in World Weather – PointCast• Extensive portfolio – TV, iTV, connected TV, web, mobile
web, 4 phone platforms, 4 tablet platforms, PC and Mac apps
• Major Redesign web and mobile web – Int’l, viewability• iTV – First in Canada - Mediaroom best-in-class app• Connected TV• Largest digital media weather provider in Spain • Travelers Network and Beat the Traffic – US
Response and Impact
Canadian HQ
• SEM – Enquiro/Mediative, Acquisio • adTech - Casale, Shiny Ads, Datacratic, Ad Gear, Ad Parlour• Social Management and Analytics - Radian 6, Hootsuite• Mobile – Polar Mobile, Extremelabs
Canadian-led
• Joe Zawadzki - Media Math • Michael Rubenstein President of App Nexus.
Leadership from Others
