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@StoneyDStoney G deGeyter
@polepositionmkg
TITLE
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd
Web PresenceOptimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS ME I do this
Follow me
here
Read my book
Hire my team
WebM
arketingChecklist.com
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Why content marketing mattersIntroduction
• http://www.stateofinboundmarketing.com/
Produces positive ROI for 82% of marketers.
• http://marketeer.kapost.com/content-marketing-stats/
Increases unique site traffic by an average of 7.8x.
• http://www.demandmetric.com/content/content-marketing-infographic
Costs 62% less than traditional marketing.
• http://www.demandmetric.com/content/content-marketing-infographic
Generates about 3 times as many leads.
• http://resources.kapost.com/aberdeen-content-chaos.html
Drives nearly 6x higher conversion rates.
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Lead Generation Sales Lead
NurturingBrand
Awareness Engagement Customer Loyalty
Customer Advocacy
Upsell / Cross-Sell
What are your content marketing goals?
http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research
Introduction
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Top content marketing challenges
http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/
Introduction
Producing a Variety of ContentProducing Engaging ContentMeasuring Content EffectivenessProducing Content ConsistentlyMeasuring ROILack of Budget
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
One basic rule: All content can be repurposedIntroduction
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Five formats for generating quality contentIntroduction
Writt
en
Vide
o
Audi
o
Imag
e
Tool
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
If reviewing or comparing your own product be honest about your weaknesses and your competitors strengths
Written Content
Reviews / comparisons
vs.
2,800 words. Generated over 150 comments!
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
News
Make sure your news is… you know, actually helpful!
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
Answer questions
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Written Content
Case studies
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Video Content
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Video Content
Educational
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Video Content
How to • 25 videos• 3-5 minutes each
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Video Content
Series First episode of Two Roads had over 330,000 viewers.
Go Pro channel has more than 3 million subscribers.
Follows Olympic athletes and their coaches on their journeys to Rio 2016 Summer Olympics.
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Audio Content
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Social Media Marketing Podcast
Audio Content
Interview
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Audio Content
Curation
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Audio Content
Recorded content
New app called Anchor makes this easy. Big digital marketing influencers such as Kim Garst and Gary Vaynerchuk are talking about it. Gary did a written blog post on it but also recorded that blog post and embedded the audio, and other Anchor users were able to reply in audio format. Some people are better verbally, so this is a good platform.
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Image Content
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Image Content
Slide deck
• Started as a whitepaper• Turned into a slideshare • Turned into an infographic
Slideshare was viewed 324 times!
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Image Content
Quotes
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Image Content
User-generated content
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Tools
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Tools
Web tool
• Content• Web Marketing• Visitor Engagement
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Tools
Spreadsheet share
Shared almost 8,000 times!
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Tools
Quiz
Over 140,000 people took the quiz Generated 7,000 new email subscribers $124,000 increase in revenue
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD7575 Ideas for YOUR Content
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
ppmkg.com/75-content-ideas
MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD
Thank You!ppmkg.com/contentplanner