Mistakes that Can Ruin Your AdWords Campaigns

Running PPC campaigns on AdWords today is a necessity for online businesses. The following article explains some mistakes that can adversely affect these campaigns.

Online marketers have to understand several basics before they actually enter the scenario of online business. Power of Google AdWords is one among these basics. Marketers today need to know how to harness this power and bring traffic to their websites. At the same time, using this tool in the wrong way involves a lot of expenses, which at a certain point of time, become difficult to handle. A Google AdWords campaign is all about spending less and getting maximum returns on investment from it.

As mentioned above, poor management is the biggest enemy of a Google AdWords PPC campaign, that can result in consequences ranging from monetary loss to damage to brand reputation. Ultimately, running these campaigns comes down to how you can make the best out of Google AdWords services and steer each of your marketing campaigns to success. Once you master this trick, you won’t have any bounds in promoting a product or service.

Mistakes are likely everywhere and Google PPC management is not an exception. Marketers can make certain blunders while using AdWords, which can ruin their campaigns. Some of those blunders have been explained below:

Improper Grouping of Keywords

AdWords helps you create ad groups for managing several campaigns. While some of these can be content campaigns, some others can be product campaigns. In each campaign, keywords and ads can be broken down into ad groups. PPC management experts strongly recommend the use of these ad groups. Some marketers, however, use all keywords to create a single ad group, instead of building multiple ad groups each of which contains similar keywords. This is a big mistake that can result in your ad copies being irrelevant to what people search for.

Failing to Use Matching Keywords

Not using exact match, phrase match or broad match keywords is another mistake marketers can make while using AdWords. In case of broad match, your ads will be displayed if they contain the

relevant keyword phrase no matter what the order of words in the phrase is. A phrase match, on the other hand, requires a fixed order of words in the keyword phrase, for the ad to show up. In an exact match, the keyword phrase entered in AdWords should perfectly match the search key entered by users. Without such matches, you can’t expect clicks on your ads, which can later turn into successful conversions.

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