Upload
internet-world
View
375
Download
2
Embed Size (px)
Citation preview
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 1
Missing Link Marketing
Are you connecting your online and offline strategies
well?
www.leadforensics.com
0207 206 7293
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 2
A bit about meand us
Global Marketing Director at Lead Forensics
Established in 2009 Offices in UK and USA Endorsed by CIM and IDM EMEAs No. 1 website intelligence software
o B2B Marketer with particular focus on SaaS and subscription-based models
o Stanford-trained Innovation Catalyst o Passionate about commercials and measurability!
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 3
Offline Marketing the Human Touch
Exhibitions generated
11 billion in 2013 After a F2F experience,
28% visitors indicated I would like to buy it
37% visitors believe experiencing a brand makes
it more memorable
Sources: FaceTime Experiential Research 2013, Forbes Insights Survey 2013, Lead Forensics Poll, IW 2014
62% Snr marketers believe event marketing best for
accelerating and deepening relationships
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 4
Exhibitions generated
11 billion in 2013 After a F2F experience,
28% visitors indicated I would like to buy it
37% visitors believe experiencing a brand makes
it more memorable
Sources: FaceTime Experiential Research 2013, Forbes Insights Survey 2013, Lead Forensics Poll, IW 2014
62% Snr marketers believe event marketing best for
accelerating and deepening relationships 72% of you have already looked at an
Internet World exhibitors website!
By 2015, 50% of all online searches will be via a mobile
device 40% of shoppers consult 3 or more providers before
making decision
We are never truly Offline anymore
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 5
Your website plays many roles for your prospects
Authenticator
Lends credibility to your brand and offering
Provides confidence in your offering
Educator
Educates on your service Educates on your
category
Engager
Provides a great experience for your prospects
Presents multi-media information
Converter Provides easy, when
Im ready ways to subscribe or buy
1
2
3
4
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 6
15% 3% 5% 10%
So what is Missing Link Marketing?
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 7
Challenge: how do you connect your offline and online worlds?
Source: Lead Forensics Independent Study, 2014
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 8
The final piece of the puzzle
Click to edit Master title style
Click to edit Master text styles Second level
Third level Fourth level
Fifth level
01/07/2014 9
Questions?
Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9