MILLENNIALS SOCIAL MEDIA MARKETING

Image source googleimages.com

Millennials - Facts

12%

24%

24%

16%

24%

Population By Generation

Greatest/Silent Boomers Gen X Millennials Gen Z

Compiled by author from pewresearch.org

Millennials

We refer to the generation of millennials as those who do not have a recollection of life before the internet and cell phones (usually 16 – 19)

They refuse to be bound by social norms, accepted customs and beliefs

Millennials Founded The Social Media Movement

They are 77 million, and

make up 24% of the

population

Three-quarters of millennials

have created a profile on a

social networking

site

Compiled by author from pewresearch.com

Marketing To Millennials

Studies show that 83 million millennials have $1.3 trillion in buying power

Millennials have a world of information at their fingers, but they are forming their own opinions about brands

Building A Marketing Plan Around MillennialsGOING GLOBAL, SOCIAL AND MOBILE

One key to reaching millennials is to go where they are

They are increasingly global, mobile and social

CULTURE FOLLOWS THEIR LEAD

 

The whole world will follow the lead of millennials

Those who identify with this group will have the rest of the population following along

Develop a business model that will specifically target millennials and figure out their diverse needs 

Compiled by author from pewsocialtrends.org

CONSIDER THEIR LIFETIME VALUEALTHOUGH BABY BOOMERS ARE STILL A BIG MARKET….

If Millennials acquire brand affinity, they will stay with you for life

Affords an opportunity to grow and evolve and makes for a sound business model for the next 50 years or so

WHAT ARE MILLENNIALS DOING ON THEIR PHONES DURING THE DAY?

Text Social Media Mobile Games

Take Pictures

Browsing Email Phone Calls/Voice

Mails

66%

55%51% 48% 47%

33%

24%

Typical School Day Phone Use

Compiled by author from pewsocialtrends.org

YOUTUBE, NETFLIX AND PANDORA- TOP MUSIC STRAMING SERVICES

YouTube Netflix Pandora Spotify Google Play

Amazon Prime

Hulu/Hulu+

Google Chrome

Cast

Roku0%

10%

20%

30%

40%

50%

60%

70%

80% 75%

55%

39%

24% 24%

14% 14%9% 10%

What streaming platforms do you use often?

Compiled by author from pewsocialtrends.org

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Sources Cited "5 Reasons to Build Your Marketing around Millennials." 5 Reasons to Build Your Marketing

around Millennials. Web. 9 Jan. 2016. http://www.prdaily.com/Main/Articles/6e0680c7-a5a3-4dfe-8fc6-d08a47111441.aspx\

"Millennials: Confident. Connected. Open to Change." Pew Research Centers Social Demographic Trends Project RSS. 23 Feb. 2010. Web. 9 Jan. 2016. http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/

“Millennials.” Pew Research Center RSS. Web. 9 Jan. 2016 http://www.pewresearch.org/fact-tank/2015/01/16/this-year-millennials-will-overtake-baby-boomers/

Mobile Advertising Via Social Networks http://www.aabri.com/NO2013Manuscripts/NO13039.pf "Mobile Apps - US - September 2013." Mobile Apps. Web. 9 Jan. 2016.

http://store.mintel.com/mobile-apps-us-september-2013 "Nielsen." Tetrad. Web. 9 Jan. 2016. http://www.tetrad.com/demographics/usa/nielsen/ Petrov, Kosta. "10 Things Every Marketer Needs to Know." The Huffington Post.

TheHuffingtonPost.com. Web. 9 Jan. 2016. http://www.huffingtonpost.com/kosta-petrov/10-things-every-marketer-needs-to-know_b_7980968.html

"Trends: Digital Advertising." AdWeek. Web. 9 Jan. 2016. http://www.adweek.com/news/advertising-branding/trends-digital-advertising-135805