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Millennials and Social Media Marketing

Millennials and Social Media Marketing

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Page 1: Millennials and Social Media Marketing

Millennials and Social Media Marketing

Millennials are a new beast

Millennials are essentially the largest consumer market of today

One of the biggest issues corporations are having is how to market to us

In this powerpoint I will outline what Millennials are looking for and how companies can reach us through social media marketing

Millennials use brands as a form of self-expression

A brand is more than just a name to a Millennial

We like to buy wear and utilize brands that we feel align with our personality

We believe the brands we stand by reflect our values beliefs and where we fit in

40 of Millennials say they will even pay more for a brand that reflects the image they wish to portray

The best way to show us who you are as a brand is through vibrant social media marketing

Millennials are always looking for more friends

Millennials are the generation that has the most friends both on and offline

If a brand has an active and engaging social media presence we are much more likely to interact with it

The more we interact with a brand the more likely we are to support it

Screenshots of Tweets of Wendyrsquos replying to customers in sassy and funny ways have gone viral

People see that Wendyrsquos is hilarious and are more inclined to go spend their money there

Millennials want to experience everything

We are a generation that prefers to spend money on experiences over things

A brand that utilizes experiential social media marketing is much more likely to be successful among Millennials

SnapChatrsquos Spectacle glasses are a success because of their pop-up marketing campaign

It got people talking and spreading the word as they waited in anticipation for the next pop-up to appear

Millennials want to know you care

Most Millennials say that brands only care about customer feedback because it will impact how other consumers will view the brand

We need to know that the brand cares about us just as much as we care about them

We are much more likely to stay loyal to a brand when we feel they actually care about their consumers

This is why social media pages that are interactive and vibrant are so important

For more help with your social media marketing visit GenMco

httpsgenmco

  • Millennials and Social Media Marketing
  • Millennials are a new beast
  • Millennials use brands as a form of self-expression
  • Millennials are always looking for more friends
  • Millennials want to experience everything
  • Millennials want to know you care
  • Slide 7
Page 2: Millennials and Social Media Marketing

Millennials are a new beast

Millennials are essentially the largest consumer market of today

One of the biggest issues corporations are having is how to market to us

In this powerpoint I will outline what Millennials are looking for and how companies can reach us through social media marketing

Millennials use brands as a form of self-expression

A brand is more than just a name to a Millennial

We like to buy wear and utilize brands that we feel align with our personality

We believe the brands we stand by reflect our values beliefs and where we fit in

40 of Millennials say they will even pay more for a brand that reflects the image they wish to portray

The best way to show us who you are as a brand is through vibrant social media marketing

Millennials are always looking for more friends

Millennials are the generation that has the most friends both on and offline

If a brand has an active and engaging social media presence we are much more likely to interact with it

The more we interact with a brand the more likely we are to support it

Screenshots of Tweets of Wendyrsquos replying to customers in sassy and funny ways have gone viral

People see that Wendyrsquos is hilarious and are more inclined to go spend their money there

Millennials want to experience everything

We are a generation that prefers to spend money on experiences over things

A brand that utilizes experiential social media marketing is much more likely to be successful among Millennials

SnapChatrsquos Spectacle glasses are a success because of their pop-up marketing campaign

It got people talking and spreading the word as they waited in anticipation for the next pop-up to appear

Millennials want to know you care

Most Millennials say that brands only care about customer feedback because it will impact how other consumers will view the brand

We need to know that the brand cares about us just as much as we care about them

We are much more likely to stay loyal to a brand when we feel they actually care about their consumers

This is why social media pages that are interactive and vibrant are so important

For more help with your social media marketing visit GenMco

httpsgenmco

  • Millennials and Social Media Marketing
  • Millennials are a new beast
  • Millennials use brands as a form of self-expression
  • Millennials are always looking for more friends
  • Millennials want to experience everything
  • Millennials want to know you care
  • Slide 7
Page 3: Millennials and Social Media Marketing

Millennials use brands as a form of self-expression

A brand is more than just a name to a Millennial

We like to buy wear and utilize brands that we feel align with our personality

We believe the brands we stand by reflect our values beliefs and where we fit in

40 of Millennials say they will even pay more for a brand that reflects the image they wish to portray

The best way to show us who you are as a brand is through vibrant social media marketing

Millennials are always looking for more friends

Millennials are the generation that has the most friends both on and offline

If a brand has an active and engaging social media presence we are much more likely to interact with it

The more we interact with a brand the more likely we are to support it

Screenshots of Tweets of Wendyrsquos replying to customers in sassy and funny ways have gone viral

People see that Wendyrsquos is hilarious and are more inclined to go spend their money there

Millennials want to experience everything

We are a generation that prefers to spend money on experiences over things

A brand that utilizes experiential social media marketing is much more likely to be successful among Millennials

SnapChatrsquos Spectacle glasses are a success because of their pop-up marketing campaign

It got people talking and spreading the word as they waited in anticipation for the next pop-up to appear

Millennials want to know you care

Most Millennials say that brands only care about customer feedback because it will impact how other consumers will view the brand

We need to know that the brand cares about us just as much as we care about them

We are much more likely to stay loyal to a brand when we feel they actually care about their consumers

This is why social media pages that are interactive and vibrant are so important

For more help with your social media marketing visit GenMco

httpsgenmco

  • Millennials and Social Media Marketing
  • Millennials are a new beast
  • Millennials use brands as a form of self-expression
  • Millennials are always looking for more friends
  • Millennials want to experience everything
  • Millennials want to know you care
  • Slide 7
Page 4: Millennials and Social Media Marketing

Millennials are always looking for more friends

Millennials are the generation that has the most friends both on and offline

If a brand has an active and engaging social media presence we are much more likely to interact with it

The more we interact with a brand the more likely we are to support it

Screenshots of Tweets of Wendyrsquos replying to customers in sassy and funny ways have gone viral

People see that Wendyrsquos is hilarious and are more inclined to go spend their money there

Millennials want to experience everything

We are a generation that prefers to spend money on experiences over things

A brand that utilizes experiential social media marketing is much more likely to be successful among Millennials

SnapChatrsquos Spectacle glasses are a success because of their pop-up marketing campaign

It got people talking and spreading the word as they waited in anticipation for the next pop-up to appear

Millennials want to know you care

Most Millennials say that brands only care about customer feedback because it will impact how other consumers will view the brand

We need to know that the brand cares about us just as much as we care about them

We are much more likely to stay loyal to a brand when we feel they actually care about their consumers

This is why social media pages that are interactive and vibrant are so important

For more help with your social media marketing visit GenMco

httpsgenmco

  • Millennials and Social Media Marketing
  • Millennials are a new beast
  • Millennials use brands as a form of self-expression
  • Millennials are always looking for more friends
  • Millennials want to experience everything
  • Millennials want to know you care
  • Slide 7
Page 5: Millennials and Social Media Marketing

Millennials want to experience everything

We are a generation that prefers to spend money on experiences over things

A brand that utilizes experiential social media marketing is much more likely to be successful among Millennials

SnapChatrsquos Spectacle glasses are a success because of their pop-up marketing campaign

It got people talking and spreading the word as they waited in anticipation for the next pop-up to appear

Millennials want to know you care

Most Millennials say that brands only care about customer feedback because it will impact how other consumers will view the brand

We need to know that the brand cares about us just as much as we care about them

We are much more likely to stay loyal to a brand when we feel they actually care about their consumers

This is why social media pages that are interactive and vibrant are so important

For more help with your social media marketing visit GenMco

httpsgenmco

  • Millennials and Social Media Marketing
  • Millennials are a new beast
  • Millennials use brands as a form of self-expression
  • Millennials are always looking for more friends
  • Millennials want to experience everything
  • Millennials want to know you care
  • Slide 7
Page 6: Millennials and Social Media Marketing

Millennials want to know you care

Most Millennials say that brands only care about customer feedback because it will impact how other consumers will view the brand

We need to know that the brand cares about us just as much as we care about them

We are much more likely to stay loyal to a brand when we feel they actually care about their consumers

This is why social media pages that are interactive and vibrant are so important

For more help with your social media marketing visit GenMco

httpsgenmco

  • Millennials and Social Media Marketing
  • Millennials are a new beast
  • Millennials use brands as a form of self-expression
  • Millennials are always looking for more friends
  • Millennials want to experience everything
  • Millennials want to know you care
  • Slide 7
Page 7: Millennials and Social Media Marketing

For more help with your social media marketing visit GenMco

httpsgenmco

  • Millennials and Social Media Marketing
  • Millennials are a new beast
  • Millennials use brands as a form of self-expression
  • Millennials are always looking for more friends
  • Millennials want to experience everything
  • Millennials want to know you care
  • Slide 7