For

Business

Social Media: Making a conversation

BIGGER

A measurable, UNLIMITED form of

word of mouth

Confidence

Where do I start?

What do I want from Social Media?

Do I have achievable goals?Br

and

Awar

enes

sClear KPIs

Where do I start?

Which platform is best for me?

Where is my target market?

B2B

B2C

Facebook

Facebook11 years old this year

Originally created as a way for students to keep in touch across universities: like a ‘yearbook’ – hence ‘facebook’

Great way for friends, family and communities to stay in touch

Share what you’re up to by writing a status, posting photos, message your friends and family

One in five website page views in the United States occurs on Facebook.

FacebookThe largest main Social Media platform

50% of 18-24 year-olds go on Facebook when they wake up.

1.39 (and counting) billion active users

One in five website page views in the United States occurs on Facebook.

Growing audiences in women 45+

Facebook

ProfilePage

Profile:

YOU

A person

A personal capacity

Page:

A business

A company

Or you as a sole trader

Facebook

Products

Good Female

audiences

Fun/friendlyPersonable

Flexible pricing and

in depth advertising

TwitterA ‘Micro-blogging’ platform

Designed to share short snippets of information or ‘tweets’

Limited to 140 characters

Most updates are fully public – low privacy

Access to information

What is a hashtag?A word or phrase with the # symbol put in front of it.

Once typed these are clickable and searchable

When clicked they will lead you to ANYONE using the same hashtag

For example: #TalkingSocialMedia #Cardiff

Twitter

B2B and B2C

More even gender balance

Needs regular updates

Great for listening

Advertising is less

flexible and intuitive

LinkedIn Predominantly Business to Business

The world’s largest professional social network

277% more effective at generating leads than Facebook and Twitter

Great for building one to one relationships

LinkedIn

B2B

More even gender balance

Fill your profile with

good keywords

What will people

search for when they need you?

Advertising is less flexible and intuitive

• Mimic real life: meetings, testimonials and networking

• Educate your audience on your subject

• Link to your website or Calls-To-Action

• Conversation is KEY

• They want to know you’re BUSY and therefore CREDIBLE

• This establishes you as KNOWLEDGABLE

• This cuts down their customer journey

• Establishes you as approachable and makes sales far EASIER

What do I post? Why will anyone care?

We have a saying: “Move fast and break

things.”

The idea is that if you never break anything, you’re probably not moving fast enough.

Do one thing at a time

Do it wellTransfer your skills

Think before

you speak…

Always Proof Read!

Youtube Instagram Pinterest

Vine Google+

• The fastest growing demographic on Twitter is the 55-65 year age bracket

• Middle-aged women now dominate the online gaming market

• The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.

A few unexpected facts….

Being found on Social Media isn’t LUCKY

It takes work and it takes time…

But most importantly it takes the confidence in putting yourself out there!

#ToptipsPlan ahead using Hootsuite, Buffer or your own calendar

Remember visually stimulating posts receive far higher engagement

Include website links wherever possible to increase your impact on Google Search rankings

The average ‘lifetime’ or a tweet is only 18 minutes

Time to get #TalkingSocialMedia

Q&A