Milestone Webinar, Can Siri Talk To Your Website

CAN SIRI TALK TO YOUR WEBSITE?

Milestone Confidential

OUR PANEL

Sara Linton

Product Marketing Specialist (Moderator)

Ryan Kappmeyer

Account Strategist

KyleVan Der Aa

Account Strategist


WHO WE ARE

We drive revenue through digital marketing software and services

At Milestone, we help over 2,000 clients drive revenue through digital marketing. Our software suite enables a holistic approach to digital

marketing that has shown exceptional results over nearly two decades.

OUR CUSTOMERS

HOTELCHAINS

OWNERSHIP GROUPS & MGMT.

COMPANIES

INDI HOTELS & GROUPS

RETAIL

SOME OF OUR 2000+ CUSTOMERS


MOBILETHE NEW USER JOURNEY

SEARCHEVOLVED

WHAT THISMEANS TO YOU

4 KEYTAKE-AWAYSTODAY’S

AGENDA

MOBILE:THE NEW

USER JOURNEY


DEVICES ARE GETTING SMARTER

Google Assistant Apple Siri Amazon Echo

Proactive suggestionsLeverage your web site through topical markupAugmented through other sources like maps & location DB

What is the best hotel in

Chicago?


65%Of Smartphone

visitors continue on a PC

ANY PLACE, ANY TIME

50%Of Mobile visitors come to a store within one day

Of first time visitors

complete a purchase

2%


“MICRO MOMENTS” IN MOBILE

Intent rich moments that play a critical role in the customer journey

I want to KNOW

I want to GO

I want to DO

I want to BUY

SEARCHEVOLVED


VOICE … THE FUTURE OF SEARCH

“Okay Google, find hotels near

Navy Pier”

“Hey Siri, find hotels near Navy Pier”

20% of Google Searches use Voice

IS ALREADY HERE

1 Billion Requests Per Week on Siri


KEYWORDS ANSWERS

PandaEliminate duplicate content

PenguinPenalize bad

links, keyword stuffing

HummingbirdConversational content through

schemas and social links

Knowledge Graph

Voice search and instant

answers

SEARCH IS EVOLVING50% of

Google US queries are

mobile

Google indexes

mobile pages BEFORE desktop


SPEED IS KEY100ms in extra load time = 1% in lost sales2016, Amazon Inc.


THE SEARCH EXPERIENCE RECIPE

PAGESPEED

IMAGESEARCH

SCHEMATAGS

FRESHCONTENT

MOBILEREADY

1 seconddelay in load

time = 7% drop in conversions

Schemas are the SEO dictionary for your web site

50%of consumers say

content marketing has positive influence

on buying

3100% FASTER

AVERAGE DOWNLOAD

TIMES

60%of Consumers will consider a local

result if it includes images


Poll Question

• Do you have a separate mobile and desktop website?– A. Yes– B. No– C. Unsure

HOW DOES THIS AFFECT

YOU?


ACCELERATED MOBILE PAGES (AMP)

22 secMedian

Load Time

NotAMP

AMP Search

0.7 secMedian

Load Time

AMP


THINK “ANSWERS” NOT LINKSGoogle now drives Direct Answers


WHAT IMPACTS YOUR RANKING?

0 2 4 6 8 10

8.2

6.31

5.33

3.98

Results summarized from https://moz.com/search-ranking-factors

(Rankedon scale of 1-10) Content on Website and 3rd

Party Sites such as Google, Bing, Yelp. Consistent UNAP

Reviews and Social Signals

Local and Industry Specific Links

Speed, Schemas, Metatags

SOCIAL

SITE TECH

CONTENT

BACKLINKS

MOVING BEYOND THE BROWSER

5B Requests / Week

95M Unique monthly visitors

8M Users

178M Social Users in US

87% Mobile time spent in Apps2016, ComScore 2016, Apple

2016, Waze

2016, Statista2016, Statista

4 KEY TAKEAWAYS


1: CONTROL THE ANSWERS


2: BE EVERYWHERE


3: THINK MOBILE

“LESS IS MORE”FOCUSED CONTENT

KNOW…GO..DO…BUY

SPEEDTHINK AMP


4: A PLEASANTEXPERIENCEON ANY DEVICE


QUESTIONS?milestoneinternet.comMilestoneIncmilestonemktg