1. Presentation on Marketing Environmental Factors By .Sagar
Garg
2. What Is MEF (Marketing Environment Factor) All those factor
Which are external to marketing department And have effect on
Marketing Department 3. Characterstics Of MEF. MEF cannot be
constant means they are not always same they are very dynamic in
nature. 4. Characterstics Of MEF. Whenever MEF changes it gives
opportunity as well as threat. 5. TYPES OF M.E.F. 6. MARKETING
ENVIRONMENTAL FACTORS RELATIONSHIP (EFFECT ON EACH OTHER) MD MICRO
MACRO 7. TYPES OF MACRO MARKETING FACTORS. DEMOGRAPHIC FACTORS
Factors such as age, household pattern, educational level,
occupation, income, marital status. 8. TYPES OF MACRO MARKETING
FACTORS. Political & Legal Factors Factors such as direct
taxes, indirect taxes, government polices, laws for production
capacity have effect on MD. 9. TYPES OF MACRO MARKETING FACTORS.
Economic /Natural Factors Factors such as inflation, recession,
hurricane and tsunami directly have effect on means of production.
10. TYPES OF MACRO MARKETING FACTORS. Social Factors Factors which
help in acceptance or non acceptance of a product in society. Their
likes and dislikes. 11. TYPES OF MACRO MARKETING FACTORS.
Technological Factors Factors such as change in IT, Machines,
Material effect Marketing Department 12. MICRO FACTORS. Factors
whose effect is immediate on Marketing Dept. These factors are very
close to Marketing Factors. Impact is very high on Marketing Dept.
They are some how controllable. 13. TYPES OF MICRO FACTORS. COMPANY
All the departments other than Marketing Department. 14. TYPES OF
MICRO FACTORS. Intermidiateries Intermidiateries help to move good
and service from point of MFD to Point of Consumption they include
People, organisation or system. 15. Middleman. People who sell the
goods. Agent: sell goods on behalf of org. and get commission..
Merchant: People who use to stock and then sell . And earn margin
or profit. Middleman Agent Merchant 16. Physical Distributors.
People or organisation who ensure movement of goods . People: who
take part in actual distribution eg. transport. Warehouse: Who
perform the function of bulk breaking. Physical Distributor People
Warehouse 17. Breaking Big Consignment and selling them in small
units. 18. Marketing Services. Its is an external help which is use
for selling the product or services. Marketing Services
Advertisement Research Consultant 19. TYPES OF MICRO FACTORS.
Public People who have either potential or actual interest in
business is called as public. PUBLIC Finance Public MEDIA REGULA
TION Authori ty CAG General Public Internal Public 20. Financial
Publics. People who invested their money in business and have
interest in the business.. Banks , Venture Capitalist etc. 21.
Media. It is considered as watch dog of Society. They use to tell
and aware society about the product and services. 22. Regulation
Authority. Institute which set guidelines and rules which has to be
followed by each and every firm. IRDA, SEBI 23. Citizen Action
Group. CAG are the registered recognised group of people who
support or stand against the objective of Organisation. Eg PETA,
WWF 24. General Public. These are the normal people who raise voice
against or in support of Organisation. 25. Internal Publics. All
the people accept marketing department people in the organisation.
26. TYPES OF MICRO FACTORS. Suppliers. People or organisation who
supply Raw Material Labour etc.. 27. TYPES OF MICRO FACTORS.
Customers. People to whom value is given or who take part in
exchange process of value. CUSTOMER CONSUMER PRODUCER RESELLER
Govt. INTERNA TIONAL BUYER 28. 1. Consumer 29. 2. Producer 30. 3.
Reseller 31. 4. Government 32. 5. International Customer 33. TYPES
OF MICRO FACTORS. Competitors. Competitors can be classified on the
basis of competition. Competition Desired Competition Generic
Competition Product Form Competition Brand Competion 34. Desired
Competition. This type of competition is between the product and
services which are thought for doing investment. 35. Generic
Competition. When the competition is between the recognition of
primary need. 36. Product Form Competition. Now in this competition
is between the Same type of wants of similar primary need . Or we
can say competition between the options which satisfy secondary
need. 37. Brand Competition. Competition between two brands which
are satisfying same primary and secondary need. 38. Thank YouAny
Questions?
