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Don’t “Feed” the Racists:

Your clicks can fix– or poison – the world.

Merredith BranscombeFounder/President, Leap Public Relations

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Causality: what causes what?

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Precisely aimed at the intersection of our fears, experience and curiosity

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“The fascination of the abomination”-- Joseph Conrad, Heart of Drkness

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Which is true?

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What if the truth isn’t trending?

PR: We have our ways of hiding the truth.

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The Truth Can Be Purchased

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No one disagrees with us – because we’re right! And the proof that we’re right is … no one disagrees with us!

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LIKE + CLICK =More of What You Clicked

(Non-Scientific Formula for Recommendation Engine)

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If a tree falls in the forest, and no one posts it to social

channels, did it really happen?

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We think we’re making judgments, but actually...?

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… Our clicks help machines make a judgment about us.

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“Research from Harvard University found that ads for arrest records were significantly more like to show up in searches for distinctively black names or historically black fraternities.”-- Claire Cain Miller, “When Algorithms Discrminate,”

The New York Times, 9 July 2015

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(in all her splendor and glory)

Maree

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1s and 0s.Real Consequences

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Be your own algorithm

Ask yourself if you are acting based on personal experience, or on an impression that an algorithm chose for you

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Check your “isms”

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THANK YOU!