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MEETUP A/B testing31 Mars 2015
52,90%
52,90% 55,56%
59,21%
Quest ce que le A/B testing?
Teste une variantes
Un seul critre
Objectif: Optimizer les conversions
Stratgie dA/B test
Stratgie dA/B test
Dcisions pilotes par les donnes.
Test les Call to action
Outils
Optimizely - web pages
Hello bar - wordpress
Mailchimp - Newsletter (paid)
Pub: GoogleAdwords/ Facebook ads (paid)
www.hellobar.com - Wordpress plugin
Mailchimp
Mailchimp
A/B test: Sujet lheure de la journe
Test 20% Gagnant par taux douverture, taux de clic Aprs x jours.
Email Button Information User experience Fentre pop up Placement
Radical redesign Marketing techniques:
- Social proof- Offers- Anchor
Que tester?
Radical redesign // Information
A B
Radical redesign // Information
Augmentation des prospects de 2096%
B !!
To step or not to step?
A B
To step or not to step?
A !! Augmentation de 21% des ventes
Trust icons ?
A B
Trust icons ?
B !! - 379,229 personnes test
- Augmentation de 3% des booking et des revenue
https://whichtestwon.com/
What works?
Il ny a pas de vrit universelle
Anchor effect
Social proof
Social proof
Social proof
Emotions
Gamification