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Influencer Marketing• How to break through clutter online? • Rise of Influencers on YouTube, Instagram,
Snapchat --> dominate advertising and brand endorsements.
• Benefits: • Increase brand visibility by leveraging
their built-in networks.• Help build genuine relationships and
earn consumers trust. • FTC disclosures (#ad, #sponsored) become
the ‘new normal’.
Stats Don’t Lie: 92% of people trust recommendations from individuals over brands, even if they don’t know them!
Chatbots• What is a Chatbot?
• A computer program that mimic conversation with people using artificial intelligence (AI).
• Why use Chatbots?• Have more personalized exchanges, provide one-on-one engagement.
• People are already interacting with Chatbots using Facebook messenger, WhatsApp, Siri, and Amazon’s Alexa.
• Future use: • Resolve customer service issues, answer common questions, and
complete transactions.
Live Streaming• Facebook and Instagram Live
have made live-streaming mainstream
• Live video content has higher engagement then any other content format.
• Helps connect users to brands in the moment, in an unscripted, unedited & genuine way.
Augmented Reality• What is AR?
• AR involves overlaying visual objects and information on top of the physical world.
• Ex: Snapchat Spectacles • Overtime ability for the wearer to
display information within the lenses. • Ex: Search engines expand image search
capabilities. • Eventually point a camera at
something and search for information based on picture.
2016
2017
Stats Don’t Lie:60% to 70% of consumers see clear benefits in using AR in their daily life and at work.
Think Mobile First• Higher demand for digital content +
increased time spent across multiple screens.
• Google updates support we are moving toward a mobile-only world.
• So what? • We must embrace different
ways of storytelling that relay better on a mobile screen.
• Must have a strong understanding of the platforms your audiences use.
Stats Don’t Lie: 65% of digital media time is consumed on mobile.
PS. 75% of Americans with mobile phones use their phones in the bathroom.
Big Data is Booming• Consumers desire instant
gratification.• Harness big data and analytics to
create a more personalized and successful consumer experience.
• Focus on securing big data. • Role of the CDO
• Balance the benefits of big data with the reality of data security risks.
Stats Don’t Lie: In April 2016, 61% of CIO’s polled said they wanted to see a CDO hired within the next 12 months.