Embed Size (px)
DESCRIPTION
Citation preview
MEET IN THE MIDDLE
Meet in the Middle Connects You and Your Friends
MEET IN THE MIDDLE
HOME
LOCATE ME
FRIEND LOCATION
FRIEND LOCATION
MY LOCATION TYPE OF EVENING
RestaurantTrendy BarOn a Diet
MEET ME IN THE MIDDLE
Meet in the Middle Connects You and Your Friends
LOCATE ME
SAVE FOR LATER
SEND TO A FRIEND
SCORE CARD
SHARE
POCKET DEAL
LOCATE ME
LOCATE ME
SAVE FOR LATER
SEND TO A FRIEND
SCORE CARD
SHARE
POCKET DEAL
LOCATE ME
Meet in the Middle Connects You and Your Friends
LOCATE ME
SAVE FOR LATER
SEND TO A FRIEND
SCORE CARD
SHARE
POCKET DEAL
LOCATE ME
LOCATE ME
SAVE FOR LATER
SEND TO A FRIEND
SCORE CARD
SHARE
POCKET DEAL
LOCATE ME
HOMELOCATE ME
FRIEND LOCATION
FRIEND LOCATION
MY LOCATION TYPE OF EVENING
RestaurantTrendy BarOn a Diet
MEET ME IN THE MIDDLE
MEET IN THE MIDDLE
Meet in the Middle has Simple and Relevant Features
I WANT A DEAL
RATE
RATE
There is a Gap in the Competitive Environment
Meet In The MiddleBar ChickDesignMyNightFourSquareMy NyteView LondonWeGoOutYPlan Mainstream
Trendy Traditional
NicheAmbition: Operate in the same space as FourSquare but offer users wider functionality
Competitor App/Website Geo-targeting
Coverage Sign-In Sync location with other users
Venue Recommendations
Professional Reviews
Offers
Bar Chick
DesignMyNight
FourSquare
My Nyte
View London
WeGoOut
YPlan
There is No One Solution that meets all of the Consumer Needs
Meet in The Middle
We can form a number of Relevant Partnerships
BOOKINGSREVIEWS
INFORMATIONLOCATION
Meet In The Middle.
We have a Varied Consumer BaseAl
l Cus
tom
ers
Daily
Budget
Premium
Family
Singleton
Tourist
Occasion
OwnBe findable and own space in
key environments our audience frequent
Outreach Reach out to publishers and bloggers who are discussing
apps
InterceptConnect with users in relevant
environments to deliver our app
Sign up channel
Our aim is to Connect with our audience and Drive Downloads and Sign ups
In-app Experience
Out-of-appExperience
Service
Users gain rewards for sharing the
application and app elements (places)
with friends.
SMS updates when friends are active,
near or when a place has new deals.
Monthly email with personalised deals and
reviews of new places and friends’ activity.
Personalised Deals and Retail Locator
Frictionless m-payment
Social Connection
Users gains points for in- app engagement: reviewing a place,
connecting with friends, completing purchases.
We will Build Engagement with our Customers to Maintain Usage
Community RewardsShare Rewards
SMS Updates Email Deals
Three Types of Revenue Stream compliment our business model to Monetize the app
1 2 3
PAY BILL
PAY
Sponsored Locations
Affiliate Model App Takeover Partnerships
100% SOVCost-per-Click Model % Commission of Bill
Meet In The Middle
Software Development
Partner Costs
AdvertisingStaffing
We have a Lean and Nimble Cost Model
Meet in the Middle – To Connect People
KEY PARTNERS CUSTOMER SEGMENTS
COST STRUCTURE
CHANNELS
REVENUE STREAMS
MEET IN THE MIDDLE
Appendix
Startup Cost
Cost Centre Value (£) CommentsFront end developer £5-10k Banded costs depending on specific application attributes and to allow
for any unforeseen requirements
Back end developer £5-10kCreation of service to allow bars, restaurants etc. to enter in
promotional offers (Banded costs depending on specific application attributes and to allow for any unforeseen requirements
Visual identity design & UX £5k -
Marketing collateral creation £2k POS, in-store (restaurant, bar etc) activation, promotional items for vendors
Web domain purchase £10 Representative per annum - Purchase domain on godaddy.com
Website design £100 (landing page only - redirect to app download)
Company registration £15 UK registration via Companies House online service
Online advertising £2kSmall social media campaign utilising key social sharing channels (e.g. Facebook, Twitter, YouTube) to help with click-through downloads and
to build upon core social sharing aspect of application.
TOTAL £19–29k
Fixed Overheads
Cost Centre Value (£)
Business Development Manager/Account Handler £40k (plus potential bonus)
App Developments and Bug Fixes £5k
Evernote Pro Membership £38 pa
TOTAL £86k
MM NO HEADACHE
Facilitating meet-ups the
easy way
TIME SAVINGYOUNG MAINSTREAM EASY RICH DATA
Accessibility & UtilitiesPersonality
Main stream, lifestyle focus channels: Facebook, Twitter, lifestyle/food/venue
bloggers.
Mainstream but innovative media: TimeOut, HuffingtonPost
Facilitate Buzz and Conversation on Social Channels Surfacing the app’s utilities by partnering with “event” sites:
e.g. TimeOut, WhosJack, BigNightOut, BrixtonBuzz
Brand Architecture
Thank You!
Meet in the Middle will MAKE MILLIONS!
