MediaSpecs database overview - March 2014

Database Overview March 2014

What's in?• The way of classifying

• For each type of medium:– Top 20– Total number of titles and sales houses– Chart with a summary of the total # titles and sales houses

• Global summary: titles – sales houses

What’s what?• 1 Title = 1 active product

– Medium (Le Soir)– Related cross-media products (Lesoir.be, Le Soir Newsletter …)– Packages (PNU Dailies)

• Classification: based on ‘Type of Medium’

• Type of Medium = combination of several sub-classes

Classification• Magazines

– Magazines– Sponsored Magazines– Display Magazines– Free Tabloids– Yearbook / Guide– Agenda– Inserts– Catalogue– Discount coupons and

booklets (offline)– Classifieds (offline)

• Newspapers

• Door-to-Door Media

• Trade Press– Trade Press (magazines)– Trade Press (newspapers)– Newsletter

• Out-of-Home

• Direct Marketing:– Direct Marketing (addresses)– Direct Marketing (e-mail

marketing)

Classification• Digital

– Websites– E-News– On-line newspaper– On-line magazine– On-line trade press– On-line classifieds– On-line radio– On-line TV– Blogs– Portals

• Mobile & Apps (Smartphones, tablets,…)

• Radio– Radio – Local / Regional– Radio – National– Radio – National Network

with regional advertising

• Television– TV – Local– TV – National– TV – Thematic Networks– Teletext

MagazinesSales House # Titles

1. Sanoma 562. Roularta Local Media 433. Maison Moderne Media Sales 384. Roularta Media (Zellik) 345. Publicarto 236. Gicom 217. IP Plurimedia (IP Press) 208. Jansen & Janssen Uitgeverij 209. Elma Multimedia 19

10. Mediahuis Connect 1711. Custom Regie 1612. Concentra Classifieds 1513. IPM Advertising 1514. Roularta Custom Media 1415. Headline Publishing Agency 1316. Rossel Advertising (ex Regie Number One) 1317. XL Communication 1218. Edition Ventures - Pôle High Level 1119. Espace Médias (Lux) 1120. ProduPress 11

# Sales Houses: 472# Titles: 1.272

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60

1 26 51 76 101

126

151

176

201

226

251

276

301

326

351

376

401

426

451

# Titles

# Sales Houses

NewspapersSales House # Titles

1. IPM Advertising 292. Mediahuis Connect 293. Rossel Advertising 224. de Persgroep Regio 165. Roularta Local Media 146. Sudpresse 137. Concentra Classifieds 108. L'Avenir Advertising 89. Mediahuis Classifieds 8

10. de Persgroep Advertising Dailies 611. de Persgroep Rubrieken Print 612. Espace Médias (Lux) 613. IP Luxembourg (Lux) 614. Jobs Régions 615. Trustmedia 616. Jobat nv 517. Dynamique Media Marketing sprl 318. Saint-Paul Luxembourg 319. MGraphics Group 220. Presss s.a.r.l. 2

# Sales Houses: 29# Titles: 209

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35

1 11 21

# Titles

# Sales Houses

Door-to-Door MediaSales House # Titles

1. Roularta Local Media 892. Rossel Advertising (ex Regie Number One) 733. Roularta Recruitment Solutions 674. L'Avenir Advertising 375. Corelio Connect Regional 346. Sanoma 247. Philipsen & Partners 168. Mediahuis Connect 149. Shopping Magazine bvba 11

10. Magi-Hebdo 1011. Themamedia (Primetime Communication Group)912. Evolution Media Group 813. Uitgeverij InterMedia 814. Elite Reklaam - Crescendo nv 715. Goeiedag 716. Groupe Facteur 4 sprl 617. Jobs Régions 618. Mediatopper 619. Transit Press 520. Alpub 4


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1 26 51 76 101

# Titels

Sales Houses

Trade PressSales House # Titles

1. Professional Media Group (PMG) 262. RMN (Reflexion Medical Network) 123. Rekad 114. Boerenbond Media-Service 95. Confédération Construction (Finition) - Confederatie Bouw (Afwerking)96. Elma Multimedia 97. Evolution Media Group 98. Kluwer Regie 89. VOKA - Kamer van Koophandel 8

10. FCO Media 711. Louwers Mediagroep bvba 712. Maison Moderne Media Sales 713. MMM Business Media 714. Omicron 715. Propaganda 716. Tenacs Publishing & Communication 717. Trevi 718. ActuaMedica 619. Charlie Mike (ex Media Selling Place) 620. EMG (Editing Media Group) 6


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1 21 41 61 81 101 121 141 161 181 201 221 241

# Titles

# Sales Houses

TelevisionSales House # Titles

1. IP - RTL Belgium S.A. 272. Média13 sprl 113. Regionale TV Media (RTVM) 114. Transfer 105. RMB TV 96. SBS Belgium 87. Triade Media 58. Medialaan TV Advertising 49. VAR 4

10. IP Luxembourg (Lux) 311. Roularta Media (Zellik) 312. Transport Media 313. Arendsoog 214. Mediahuis Connect 215. TV Limburg 216. Actua-TV 117. Belgacom Skynet 118. MENT Media 119. NTV nv 120. Think Media 1


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# Titles

# Sales Houses

RadioSales House # Titles

1. IP Plurimedia (IP Radio) 972. IPM Advertising 233. CFM NV 194. Vlacora 185. Sanoma 106. City Music 77. IP Luxembourg (Lux) 58. Medialaan Radio Advertising 59. VAR 5

10. Saint-Paul Luxembourg 311. FM Goud VZW 212. Media.concept GmbH 213. Radio FG Belgium 214. Vrije Private Omroepvereniging Land van Waas VZW 215. Airtime bvba 116. Bingo VZW 117. Brasschaatse Radio Omroep VZW 118. Cercle Ben Gourion 119. City Radio Productions 120. De Bie 1


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80

100

120

1 11 21 31 41

# Titles

# Sales Houses

DigitalSales House # Titles

1. Hi-Media Belgium 1392. Beweb 1103. Pebble Media 854. Rossel Advertising Online 635. Professional Media Group (PMG) 546. Belgacom Skynet 507. L'Avenir Advertising 398. Sanoma 379. Corelio Connect Regional 34

10. Mediahuis Connect 2911. Think Media Digital 2712. Gicom 2213. Roularta Media Online 1814. de Persgroep Advertising 1515. IP - RTL Belgium Digital 1516. Kluwer Regie 1517. Maison Moderne Media Sales 1518. Stepstone 1419. Event & Expo België 1320. Minoc Media Services 13


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160

1 26 51 76 101 126 151 176 201 226 251 276 301 326

# Titles

# Sales Houses

Mobile & Apps (Smartphones, Tablets,…)

Sales House # Titles

1. Hi-Media Belgium 772. Rossel Advertising Online 133. Pebble Media 114. RMN (Reflexion Medical Network) 105. Sanoma 106. Belgacom Skynet 77. Beweb 78. Maison Moderne Media Sales 69. Mediahuis Connect (ex Corelio Connect / Concentra Media Regie)6

10. Roularta Media Online 611. Trustmedia 612. de Persgroep Advertising 313. IP - RTL Belgium Digital 314. IP Luxembourg (Lux) 315. Saint-Paul Luxembourg 316. CDesign Publishing 217. Gicom 218. Maxipress 219. Microsoft Advertising 220. Motorrijder bvba 2


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90

1 11 21 31 41

# Titles

# Sales Houses

Out-of-HomeSales House # Titles

1. JCDecaux Airport Belgium 702. Clear Channel Belgium 633. JCDecaux Belgium 354. Boomerang Media (ex Indoor Media Company)295. LijnCom 296. Media Expo 287. Euromobile 278. Brightfish (ex Screenvision) 229. BHS Promotion 20

10. IP Luxembourg (Lux) 1811. City Image 1712. MediaReef 1713. Publilux 1714. Carrefour Belgium 1615. A.M.P. (Retail Marketing) 1416. Culture & Promotion 1417. Spicymotion 1318. Belgian Posters 1219. JCDecaux MetroBusTram Belgium 1220. Moving Ideas 12


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1 11 21 31 41 51 61 71 81 91 101 111

# Titles

# Sales Houses

Direct MarketingSales House # Titles

1. Bisnode 422. B-information 303. Willy Braillard SA/NV 144. Roularta Media Online 115. Think Media Digital 96. Thomas Cook Media 57. bpost 48. ProduPress 49. Belgacom Skynet 3

10. ActuaMedica 211. Carrefour Belgium 212. Jobat nv 213. THEPLANNER.be bvba 214. Value Chain 215. 4Entertainment 116. BDMA 117. Beweb 118. Confédération Construction 119. Custom Regie 120. CVBook.eu 1


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45

1 11 21 31

# Titles

# Sales Houses

All Media

0

200

400

600

800

1000

1200

1400

1600

472

29

109

250

30

335

49 42

117

40

1272

209

578536

119

1490

212 228

754

158

Sales House Title

All Media

472

29109

250

30

335

49 42117

1272

209

578536

119

1490

212 228

754

0

200

400

600

800

1000

1200

1400

1600

Magazines Newspapers Door-to-Door Media

Trade Press Television Digital Mobile Radio Out-of-Home

Sales House Title

All MediaSales House # Titles

1. Hi-Media Belgium 1402. Sanoma 1373. Roularta Local Media 1324. Beweb 1175. IP Plurimedia (IP Radio) 976. Pebble Media 967. Mediahuis Connect 888. Rossel Advertising (ex Regie Number One) 879. Professional Media Group (PMG) 81

10. Roularta Recruitment Solutions 7511. Rossel Advertising Online 7212. IPM Advertising 7113. JCDecaux Airport Belgium 7014. Clear Channel Belgium 6315. Maison Moderne Media Sales 6116. Belgacom Skynet 5517. L'Avenir Advertising 5018. IP Luxembourg (Lux) 4819. Bisnode 4220. Roularta Media (Zellik) 39


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120

140

160

1 51 101

151

201

251

301

351

401

451

501

551

601

651

701

751

801

851

901

951

# Titles

# Sales Houses

Recently Launched & Stopped

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15

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45

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75

90

105

120

114 1

82

13

37

72

11

3529 32

116

66

Recently Launched Recently Stopped

Info & feedback

www.mediaspecs.be

Bart Kuypers [email protected] 0476-41 77 86015-61 79 23

Marc Vanlaer [email protected]