ATL MARKETING

SWATI NEGI

ATL marketing uses mass media as a medium to promote brand to reach out to target customers.

What is Above The Line (ATL)

Marketing ?

Medium of ATL

Advertising

Hoarding

Radio Newspaper

Magazine

Television

• Print media advertising is a form of advertising that uses physically printed media, such as newspapers and magazines, to reach consumers and business prospects.

Print Advertising

Founder’s Day AD in all major Newspapers

27th October,

2015

•Hindustan Times•Hindustan Hindi•Times of India•Navbharat Times

Magazines2-3 Full Pages advertisements in TOP magazines

of India

ElleCosmopolita

nWomen’s EraGood House

KeepingWomen’s Health

India Today Woman

Prevention

India Today English

Reader’s Digest

Food Marketing

& Technology

India

Tinkle

Tinkle Digest

Women Kids B2BGenera

l Interes

t

S. No. Publication Circulation1 Good House Keeping 1,55,0002 Prevention 85,0003 Women’s Health 55,0004 India Today Woman 2,85,0005 India Today English 4,85,0006 Reader’s Digest 1,30,0007 Cosmopolitan 1,19,0008 Elle 93,4859 Women’s Era 85,00010 Tinkle 2,25,00011 Tinkle Digest 75,00012 Food Marketing & Technology India 22,000

Total 18,14,485

Monthly Circulation

No. of Readers/Consumers Reached

Total Monthly Circulation

18,14,485

Average Readership of each Copy

Total Monthly Readership OR

Total No. of People Reached each month

6 people

1,08,86,910

•Must share the information with all your team members (All JSOs)

•Must show magazines to all the retail outlets.

What To Do?

India Today

Reader’s Digest

Elle

Women’s Health

Prevention

Good House Keeping

Cosmopolitan

Women’s Era

Tinkle Comics

Tinkle Digest

Comics

Food Marketing & Technology India

Copies Distributed in Gulf

Food Festival,

Dubai

Advertising on televisionusually means :-

Running a TV commercial

L-Band Program Sponsorship TickerLogo Bug

Television Advertising

“Pickle L-Band”

“Cornflakes Scheme Promotion” by L Band

“Jam Scheme Promotion” by L-Band on TV

Sponsorship Tag

Ticker on Zee Network

AD on 12 National & Regional

TV Channels

Plan for Upcoming TV & Print Campaign

• Advertisement on General Entertainment Channels and National & Regional News Channels and print ad in top national and regional newspapers to target households and trade.

Thank You !!!

TopsSocial @TopsSocial www.topsindia.com