PowerPoint Presentation
Here is the primary audience conducted in our research...BC1C2
males aged 14 - 45 who thrive in the world of unknown and
experimentation in science. Typical viewers are young adults that
enjoy the sciences of comic books and action packed gaming with
minds that expand from the norm. They are avid gamers with high
interests in technology and exceptionally literate in sci-fi
literature (such as comics) as well as other films and franchises.
They are exceptionally smart when producing theories to challenge
the ways of society as well as technology and other ideas.
Appearances are not important to them but their love of the unknown
and research highlights their intellect and their passion for
action and the exploration of issues that expand society as well as
the universe beyond our solar system."Primary Audience Media
Interests Initially, we decided that our audience would fit the
explorer psychographic as they would be attracted to the action
that is within our opening sequence and the suspense created
especially at the end of the sequence. Like our opening sequence,
they would love the excitement in the adventure that surrounds the
main character within the sequence. Although our audience does fit
this psychographic, other psychographics such as the reformers may
have an interest in our film due to the narration that is
established within our opening sequences that feature aspects that
challenge society and feature aspects of personal freedom
especially as seen within the main character that is introduced
towards the end of our sequence.Psychographic Profile After using
BFI, we found some research that challenges our initial primary
profile especially when concerning gender:The Hunger Games
franchise fits into our sub-genre of cyberpunk as it is set in a
futuristic setting but as aspects of society issues. This shows us
that our opening sequence may be popular with females as well as
males thus widening the people our sequence and film is aimed at.In
addition to the wider variety in audience concerning gender,
statistics from 2013 show that sci-fi was the 4th most popular
genre:BFI ResearchAfter doing some further research, we looked at
the top films this year (2016) and within the top ten, we found
that TheDivergent Series: Allegiantmade it to number 8 which is
another example of our chosen sub-genre as the series is set in a
futuristic time period with social issues that challenge the main
characters which is a similar theme that runs throughout our
opening sequence. By looking at these statistics, it shows us that
there is a place for our genre and opening sequence in the market
with a mass audience.Box Office Stats After looking at
www.bbfc.co.uk, we looked between the 12A rating and the 15 rating
to classify our opening sequence which does not hold any references
to violence. However, after researching other films that are under
the cyberpunk genre, most films hold strong violence and are rating
15 (as seen in the screen shots below). Because of this, and in
consideration of our primary audience profile we decided to rate
our film 15 as there may be further aspects of strong themes such
as violence that run out throughout the rest of the film.
Furthermore, plot lines and the context of the film may become
complex plot lines that younger viewers may find dull whereas an
older audience would understand and find interesting - however, it
is the violence that would be of main concern to the younger
viewers thus our decision to rate it at 15.Age RatingClick to edit
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