Arun PreethiNivethaRahul

SaravananBatch “A”

History

Timeline

Milestones

Interesting Facts

Mission

Vision

Products/Services offered

Value Proposition

Business Portfolio

Business Portfolio Analysis

SWOT Analysis

References

1937

• Patrick McDonald starts “Airdrome”

1940

• Richard and Maurice McDonald move the restaurant to San Bernardino, California

1955

• Ray Kroc founds "McDonald's Systems, Inc." on March 2, as a legal structure for his planned franchises. Kroc opens the ninth McDonald's restaurant in Des Plaines, Illinois, in suburban Chicago on April 15.

First Print Advertisement and First Menu

1959• 100th McD restaurant opens

1959• First Billboard Advertisement.

1963• Ronald McDonald’s first appearance

1960s Look for the Golden Arches Campaign

1970s Global Expansion

1980s Burger Wars

Golden Arch in

Times Square, New York

McDonalds opens in Germany, China, Netherlands, Japan, Singapore

• Comes to India

• Pakistan and Partnership with Disney/Pixar

• Buys Chipotle shares

• Introduces WiFi

• Construction of the largest McD at the London Olympics Site begins

1996

1998

1998

2005

2011

2011: Subway surpasses McDonald's as

the largest single-brand restaurant

chain and the largest restaurant

operator globally.

Interesting facts:

•McWorld had 12700 McD outlets in 1992.

•Now it has around 33,000 in 121 countries.

•1 in 8 American workers are employed by McD.

•McD feeds 68 million people each day.

•McD’s Golden Arches are recognised by more

people than the cross.

•The Queen of England owns a McD near

Buckingham Palace

•McD sells 75 hamburgers every second

•McD opens a new restaurant every 14.5

hours.

"McDonald's brand mission is to be our customers' favorite

place and way to eat and drink. Our worldwide operations

are aligned around a global strategy called the Plan to Win,

which center on an exceptional customer experience –

People, Products, Place, Price and Promotion. We are

committed to continuously improving our operations and

enhancing our customers' experience.“

"McDonald's vision is to be the world's best quick

service restaurant experience. Being the best means

providing outstanding quality, service, cleanliness, and

value, so that we make every customer in every

restaurant smile."

Words from Don Thompson - CEO & President(McD)

" Good has always been an important part of our

heritage - and it's an equally important part of our

future".

Countries with McDonalds

1963

1968

1973

1977

1979

Big

Mac

1983

1997

Products

Services provided:

• Free Wifi @ McD.- free internet in McD outlets.

• Arch Card - Gift Cards, Pre Paid Credit Card like thing.

• Play places and Parties - We can arrange parties and

hangout sessions in McD outlets, the McD people will

arrange all the necessary things for the party.

McDonald's stands for "friendliness, cleanliness,

consistency, and convenience.“

It’s is this convenience or speed and the fact you always

know what you’re going to get which is McDonald’s value

proposition.

Dimensions of value proposition

MCDONALD’S VALUES

Our values summarized in "Q.S.C. & V.". Provide good quality, services to

customer. Have a cleanliness environment when customer enjoys their meal.

The value of food product makes every customer is smiling.

➢We place the customer experience at the core of all we do

Our customers are the reason for our existence. We demonstrate our

appreciation by providing them with high quality food and superior service, in

a clean, welcoming environment, at a great value. Our goal is QSC&V for

each and every customer, each and every time.

➢We are committed to our people

We provide opportunity, nurture talent, develop leaders and reward

achievement. We believe that a team of well-trained individuals with diverse

backgrounds and experiences, working together in an environment that

fosters respect and drives high levels of engagement, is essential to

our continued success.

➢We operate our business ethically

Sound ethics is good business. At McDonald’s, we hold ourselves and conduct

our business to

high standards of fairness, honesty, and integrity. We are individually accountable

and collectively responsible.

➢We give back to our communities

We take seriously the responsibilities that come with being a leader. We help our

customers build better communities, support Ronald McDonald House Charities,

and leverage our size, scope and resources to help make the world a better

place.

➢We grow our business profitably

McDonald’s is a publicly traded company. As such, we work to provide sustained

profitable growth for our shareholders. This requires a continuing focus on our

customers and the health of our system.

➢We strive continually to improve

We are a learning organization that aims to anticipate and respond to changing

customer,

employee and system needs through constant evolution and innovation.

➢We believe in the McDonald’s System

McDonald’s business model, depicted by the

“three-legged stool” of owner/operators, suppliers

and company employees, is our foundation, and

the balance of interests among the three groups

is key.

References:

•http://www.quality-assurance-solutions.com/mcdonalds-swot.html

•Nair,Smitha(25Dec,2013), McDonald’s global business model, the “three-

legged stool”, Published in Market Realist.

•Corporation. McDonald's Packaging — The Facts. Oak Brook, IL:

McDonald’s, 1990. p. 7.

•McDonald’s Corporation Website. Retrieved 1st August 2014.