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Presented by Michelle McCue
Destination Marketing
About McCue Marketing Communications, LLC
• Alliance of three agencies in four major U.S. media markets: • Los Angeles, San Francisco, New York and Seattle• 50+ years combined tourism & wine industry
marketing experience• Agency Principals handle all clients, with support
from staff• Boutique agency committed to YOU• Destination, wine and lifestyle clients
Some Destinations We’ve Marketed:
• L.A.-based marketing communications firm with A-list travel, wine and lifestyle media contacts• Integrated marketing approach: • Media Relations, Social Media, Web Content & Events• Experience with domestic and international clients• Expertise working with tourism alliances and destination
marketing organizations• Wine tourism expertise and ability to marry travel & wine
messaging
Why us?
+ How We Work
• Seamless 3-agency integration:• One primary contact• One contract• One monthly invoice
• On-the-ground expertise & support in four markets for:• Press trips• Desk sides• Events/trade shows
• Integration of messaging/programming across:• Public relations/editorial pitching• Media buying/ad placement• Social media programming• Website content
Our work...
• Destination Branding & Brand Planning• Travel Trade/Travel Agents communications• Media Relations:• Press trips• Consumer & trade media• Story placement• Media materials
• Website Content & Design• Social Media Campaigns• Video Production• Advertising
What You’ll Get
• RESULTS!• Needs-based, creative programming that increases
visitation• Brand messaging integrated across all marketing
communications• Travel agent relationships & leads • Editorial coverage in travel, lifestyle, food, news
media• Increased website traffic• Social media engagement & audience growth
What We Learn About You
• Unique destination attributes?• Competitors?• How do visitors get there?• Things to do?• Where to stay?• Where to eat?• Who do you attract?• How much do they spend?• Leisure or business travel focus?• Who are your partners?• How are you funded?• When do you need business
most?
Deliverables
• Comprehensive marketing and public relations plan, including audience identification, messaging, strategies & tactics (promotional programs, events and media activities), budget and timeline
Messaging, target media outlets, press trips, story pitching, media clipping
Assets creation – video, photo galleries, graphics, e-newsletters, articles
Targeted and focused advertising for the leisure and meetings market in support of seasonal and customized campaigns, budget and timeline
What We Do Best…
Destination Branding
• Unify branding/messaging throughout your region• Brand evaluation - logo, tagline, USP• Assets evaluation - photos, website, videos• Message/identity development, as needed
Travel Trade/Travel Agents
• Travel Shows & industry events
• Destination profiles in travel industry news outlets
• Webinars for travel agents
• Information packets for travel agents
• Assistance creating packages that agents can sell
• Orientation tours for travel agents
Media Relations
• Story development & pitching• Press material creation• Media list building/maintenance• Reactive media relations• Press trips/media events• Media partnerships
Social Media
• Greater engagement within social channels • Provide cohesive offers,
coordination and messaging across channels• Increase viral spread of promotions• Grow Pinterest page, create and
implement contests• Feature local businesses• Implement progressive contests• Increase database
through programs
More…
• We also offer the following marketing services:• Video production• Website design• Advertising (print & digital)
