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• Be Inclusive in Development
• Include Key Provisions:
✓ How Funds are Earned (including any caps)
✓ Funding Period
✓ Percentage of Reimbursement for Activities
✓ The Funding Process
✓ Eligible Activities
✓ Prohibited Activities
✓ Documentation Requirements
✓ Cycle Times Expectations
• Recognize Guidelines Are Not Static
| GUIDELINES
| BENCHMARKING
Studies show that companies that benchmark outperform those that don’t in customer satisfaction, return on
investment, profitability, and market effectiveness.
1. Key Performance Measures
2. Drivers of Performance
3. Quantify Gaps
4. Identify Best Practices
5. Implement & Measure
• Enablement isn’t a one time event
• Work to overcome partner challenges
(time, focus, resources)
• Use the program to build a stronger
relationship with partners
| ONBOARDING
| CONTINUOUS IMPROVEMENT THROUGH DATA
Continuous improvement is a gradual never-ending
process, focused on increasing the effectiveness and/or
efficiency of your MDF & CO-OP program.
4 Steps to Continuous Improvement
1. Identify Improvements
2. Develop Inefficiency Plans
3. Implement Plans and Measure
4. Iterate for incremental improvement
Be collaborative by including not only leaders,
but also those who struggle to get the full
picture of program performance.