Maximize Performance of Your Campaigns with Sponsored Updates Partners

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Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance. Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency. Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers. Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience. Statistics

Text of Maximize Performance of Your Campaigns with Sponsored Updates Partners

  • 1. 2013 LinkedIn Corporation. All Rights Reserved.ORGANIZATION NAMEMarketing SolutionsMaximizing The Performance of Your Campaigns with Sponsored Updates Partners

2. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgSpeakersJonathan YoungLinkedInPartner Enablement Managerwww.linkedin.com/in/jonathanyoung29Twitter: @jonathanyoung29Sahil JainAdStageCEO & Co-FounderTwitter: @sahilio 3. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgAgenda1.Overview of LinkedIns Sponsored Updates Partner Program2.Partner Spotlight: On stage with AdStage3.Q & A 4. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgBefore We Get StartedQuestions?WebEx: Send them in via Q&A feature.Twitter: Tweet them via #LinkedInContent.Recorded?You bet. Distributed afterwards.Feedback?Survey will be available at the end of webinar. 5. Overview of LinkedInsCertified Marketing Partner (CMP) Program 6. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgLinkedIns Rise as a Leading Content Marketing PlatformContent Engagement is 7X higher vs. JobsGrowth of Pulse, Influencers, Employee Publishing, Slideshare3M+ Company PagesTop Brands Posting 112+ Status Updates Per Month 7. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgOpportunity for Brands: Sponsored UpdatesFastest growing LinkedIn product ever.Mobile traffic is 45% and growing rapidly75% of Engagement with Sponsored Updates = MobileThousands of daily active advertisersRapidly growing competition in the auction 8. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktg2014: Mo Content, Mo CompetitionSHOWCASE PAGESDIRECT SPONSORED CONTENT (DARK POSTS) 9. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgApril 2014: Launch of Certified Marketing Partner Program 10. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgHow Sponsored Updates API Partners work:SocialAd APIPartnersPlatformsSocial Ad API Partners build advanced technology on top of Social Network Ad APIs.They provide software tools and services to brands/agencies.Functionality includes enhanced campaign creation, management, optimization, and insights.BrandsAgencies 11. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktg2 Main Types of PartnersDevelop advanced ad management platforms on top of LinkedIns Ads APIProvide Campaign Management Services to help marketers scale their teams and optimize their campaigns end-to-endManaged ServiceSelf ServiceDevelop advanced ad management platforms on top of LinkedIns Ads APIClients and Agencies manage campaigns directly in the partners platformSome of the Managed Service Partners Also Offer A Self-Service Option 12. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgWhy Work With A Partner?Maximize the optimization of ad performance with partners, who provide advanced campaign tools and expert service.EffectivenessImprove ad performance using sophisticated campaign management tools designed for power users.EfficiencyUse one tool or one campaign expert to manage all your spend across the major social channels.Allocate dollars efficiently toward the best content and audiences everywhere you advertise.ExpertiseAlternatively, rely on an expert strategist who can manage your campaigns so you dont have to. 13. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgResults: Median CTR Performance vs. BenchmarksWithout PartnerWith Partner20%+Why is this? Better Tech. Better Expertise. 14. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgComparison of BenefitsLinkedIn nativecampaign platformPartner capabilitiesReal-time performance alerts and triggersBulk edits to campaignsScheduling, day-partingMultivariate testingManage social spend across channelsAssisted service across social channelsAdvanced reporting dashboard for self-serveAssisted service on LinkedInConversion Tracking 15. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgMeet The PartnersAdStageBrandNetworksSHIFTSocial.comUnifiedPrimary Service TypeSelf-Service (Clients)Managed ServiceManaged ServiceSelf-Service (Agencies)Managed ServicePrimary UserMarketersBrands and AgenciesBrands and AgenciesAgency Programmatic TeamsBrands and AgenciesChannels SupportedLinkedInFacebookGoogleBingTwitterLinkedInFacebookTwitterLinkedInFacebookTwitterLinkedInFacebookTwitterLinkedInFacebookTwitterMore Partners Coming Soon. 16. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgHow To Pay For Partners?Two Standard Payment Models:1.Percentage of Spend (%)OR2.Fixed Monthly Fee (Software as a Service) 17. 2014 LinkedIn Corporation. All Rights Reserved.#LinkedInContent | @LinkedInMktgChecklist For Getting Started With Partners1.Document your requirements and resource needsKey features beyond the native toolManaged Service vs. Self Service2.Review agency-partner relationships3.Evaluate the pricing models that suit you best4.Learn the differences and set up a demoLinkedIn can help you with this! Ask your rep or e-mail partner-operations@linkedin.com5.Select a partner & start running more effective and efficient campaigns!Look for the CMP badge! 18. SahilJain@adstageCEO of AdStageWas Co-founder & CMO of Trigger.io @ 20, Aol @ 19, Yahoo! @ 17, High School & College dropout.About Me 19. RAISEDBuild, deploy & manage ad campaigns across Google, Bing, Facebook, Twitter & LinkedIn.About AdStage 20. @adstageDifferentiationSELF-SERVEEDUCATIONAPPECOSYSTEM 21. @adstageContent MarketingFull-service consultancyTasked by web service to generate Realtor leadsCase Study 22. @adstageCreated 5 campaigns with different targets1.US_Industry: Real Estate2.US_Groups: Real Estate3.US_Job_Title: Real Estate4.US_Skills: Real Estate5.US_Job_Function: Real EstateTested content/landing page combos in eachStrategy 23. @adstageExamples10 Ways to Get More ListingsSocial Media Success 24. @adstageResultsLEADSCOST PERFORM FILL 25. @adstageSoftware analytics companyGoal was to drive quality engineer leadsDemand Generation 26. @adstageTargeted specific engineering rolesCampaigns split by promoted contentTested for best targetingStrategy 27. @adstageDeveloper OperationsCampaignExamplesSponsored Updates 28. @adstageResultsEXCEEDED QUARTERLY SALES GOALSEXCEEDEDSALESQUALIFIEDLEAD GOALS 29. @adstageCase Study Takeaways1.Direct response advertisers can link to landing pages.2.Use eye-catching and unique images.3.Sponsor short, high value content.4.Craft content your audience cares about.5.Incorporate trending topics. 30. @adstageOptimizationCheat Codes 31. @adstageConversionsTrack conversions from LinkedIn campaignsThis lets you optimize for conversions Ways to set it up1.Use Google Analytics and tag your destination URL2.Use AdStage which tags and tracks automatically 32. @adstageDay-partingExperiment with day-parting and schedulingPerformance varies by hour and day so take advantageCPAs are often the lowest in the morningConversion rates can decline on the weekends Ways to set it up1.Manually play/pause campaigns2.Use AdStage Automated Rules to set a schedule 33. @adstageDSCsUse Direct Sponsored Content to test copyThese unpublished SUs enable multivariate testingTake targeting into consideration (e.g., job title, skill, etc)Cater the copy to your audience by customizing the:Update text, URL title, URL description, etc. 34. @adstageEvergreen CampaignsAvoid setting end dates for your campaignIf it reaches it's end date, you wont be able to edit itYoull have to duplicate it or start from scratchInstead, build evergreen campaignsDont set an end datePause old content and add fresh updates 35. @adstageTargetingLimit your campaign targeting to test audiencesCreate campaigns thatTarget just one category (e.g Job Titles only)Layer targeting (e.g., Job Title + Skills)Compare performance to find the winner 36. @adstageVisit blog.adstage.io for the latest tips, trends and newsThis Week in Ad Tech Newsletter - bit.ly/this-week-in-ad-tech9 Ways to Optimize Sponsored Update Campaigns - bit.ly/9-SU-tips16 Tips for Creating Effective Sponsored Updates - bit.ly/16-SU-tipsMore Tips, Trends & News 37. Get AdStage@adstageadstage.io