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Maximising your conversions on Facebook using interactive posts
Barnyard - Digital Craftsmanship www.barnyard.be
Interactive posts invite your Facebook audience to interact with your brand without having to leave their Facebook news feed. This creative ad type creates a whole new spectrum of opportunities to activate your Facebook audience.
Interactive posts create a higher ROI by making conversions happen within the wall post.
Barnyard - Digital Craftsmanship www.barnyard.be
Barnyard - Digital Craftsmanship www.barnyard.be
Why interactive posts?
Deliver more than impressions, likes and shares
The next level of lead generation in Facebook posts,
a new way to activate your Facebook audience.
Barnyard - Digital Craftsmanship www.barnyard.be
What’s the difference?
The benefits
A bigger format
A higher engagement (conversions x2)
More possibilities to tell your story
Multiple videos, links and CTA’s in one post
Data capturing & CRM on Facebook
A new store front in the heart of Facebook
More metrics than standard Facebook metrics
Mini apps instead of static billboards
In-post conversion
No longer create ads to direct people to “ads”
Conversion possible in wall post
Making landing pages unnecessary
A smoother & faster user experience
Branded experience feels like part of Facebook
Barnyard - Digital Craftsmanship www.barnyard.be
types of interactive posts
Barnyard - Digital Craftsmanship www.barnyard.be
Sales & E-commerce Content & Story Telling Activation & lead generation Games & Contests
location, weather, time based
Barnyard - Digital Craftsmanship www.barnyard.be
Time based Location based Weather based
Metrics
Barnyard - Digital Craftsmanship www.barnyard.be
Content feedbackTrack every click Integration with Google Analytics% video viewed
Read time in post
Results: E-commerce posts Kinepolis
Barnyard - Digital Craftsmanship www.barnyard.be
Conversions: Double compared to classic post
CTR: Double compared to classic post
Value basket: Double compared to classic post
Cost per conversion: 11 times lower compared to classic post
Results: Interactive video’s KBC
Barnyard - Digital Craftsmanship www.barnyard.be
Questions asked: +50 unique questions asked in 2 days
Content: questions more personal than public comments below post
Added value: direct support & private messaging option
Content score: metrics showed video was too long
Results: Contest post Spar
Barnyard - Digital Craftsmanship www.barnyard.be
Conversions in 10 days: 2400 participations
Label Shares in 10 days: 821 label shares
Post likes in 10 days: 2164 likes
Post shares in 10 days: 628 shares
New opt-ins in 10 days: 934 opt-ins
Other social media channels?
Barnyard - Digital Craftsmanship www.barnyard.be
Full experience in the Instagram appContent only on Twitter
Get in touch with us! We would love to create new ideas together.
Barnyard - Digital Craftsmanship www.barnyard.be
How to make most of it?
Wim SegersFounder & CEO
[email protected] 0475 70 11 38
Jonathan DupontPartner & lead developer
[email protected] 0494 43 66 50
Lieselotte Van HuffelenAccount manager
[email protected] 0472 31 67 03
