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Mastery Journey Public Relations Timeline

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Mastery: Personal Development & Leadership

GOAL: To gain a deeper insight into myself and understand the basic

concepts of Mastery

RESOURCES•Read “Mastery” by Robert Greene •Watch Dr. Randy Pausch’s “The last lecture” https://www.youtube.com/watch?v=BODHsU3hDo4•Read “What every leader must know about personal development” by August Turakhttp://www.forbes.com/sites/augustturak/2014/01/10/what-every-leader-must-know-about-personal-development/

Executive Leadership

GOAL: Gain the skills needed to effectively manage and lead a team

RESOURCES•Read Developing the leader within you by John C. Maxwell •Watch Executive leadership fundamentals http://www.lynda.com/Business-Skills-tutorials/Executive-Leadership-Fundamentals/167027-2.html•Watch Management matters: The value of leadership http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Project & Team Management

GOAL: To learn the process and skills involved in effective project

management

RESOURCES•Read Making things happen: Mastering project management by Scott Berkun•Read 5 Essential project management skills for your resume http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/•Watch Top 10 terms project managers use https://www.youtube.com/watch?v=7c8xP1gRIWs

Career Goal: Obtain a part

time job in field

Business Storytelling & Brand Development

GOAL: To learn how to effectively take my personal brand to the “next

level” as well as the company I will work for

RESOURCES•Watch Developing and leveraging your personal brand http://www.lynda.com/Recruiter-tutorials/Developing-leveraging-your-personal-brand/424709/430256-4.html•Read The 10 most powerful brands in 2015 http://www.forbes.com/pictures/fjle45ldkk/the-10-most-powerful-brands-in-2015/• WatchThe World’s most valuable sports brands https://www.youtube.com/watch?v=koMvlRg12EE

Career Goal: Meet one

of my mentors in

person.

Entertainment Business Finance

GOAL: To learn how to create a pro forma statement and to secure

finances for a project

RESOURCES•Watch Raising Start Up Capitol http://www.lynda.com/Business-Skills-tutorials/Raising-Startup-Capital/160363-2.html•Read Venture Deals: Be smarter than your lawyer and venture capitalist by Jason Mendelson•Watch Crowdfunding. The future of financing in the entertainment industry? https://www.youtube.com/watch?v=whw-Xjk8Ftg

Negotiation & Deal-Making

GOAL: To become a fearless negotiator

RESOURCES•Read The new art of negotiating: how to close any deal by Gerard I. Nierenberg•Read The real deal makers; a study finds women often do better than men in financial negotiations by Richard Watts http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/•Read Karma is not a negotiating tool Suze Orman Oct 15 2014 http://www.suzeorman.com/blog/karma-is-not-a-negotiating-tool/

Sports Management & Operations

GOAL: To learn what’s involved in the day to day operations of a

team/league

Career Goal: Obtain a full time job in

field.

RESOURCES• Read The Business of sports management by John Beech•Watch Operations management fundamentals http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/196589-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:sports%2Bmanagements%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2• Read Quick guide to understanding sports management. http://entertainment.laws.com/sports-management

Legal Issues In Sports

GOAL: How to read and understand a sports contract

RESOURCES•Read Millions to be made with your words http://abcnews.go.com/International/story?id=80018•Read Will college players remain amateur athletes by Ed Silverstein http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/•Read The Indianapolis Colts and Risk Management by Nick Ferrarohttp://www.fairchildconsult.com/#!the-colts-and-risk-management/c171b

Sports Marketing & Sponsorship Sales

GOAL: To learn how to market and sell a sporting event

RESOURCES•Read Marketing lessons from Nike and Jordan’s NBA All Star Weekend Slam Dunk by Jessica Smith http://socialnsport.com/jordanpearlpavilion/•Read Sports Marketing: A Strategic Perspective, Matthew D. Shank Mark R. Lyberger•Read Scoring big with sports marketing; Tire makers see value in sponsorships by Jennifer Karpus http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Digital Marketing

GOAL: To learn how to create mobile campaigns

RESOURCES•Read Fantasy football app targets female sports fan by Brad Iverson-Long http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/• Read The Groundbreaking Apple watch: Marketing to consumers in just one glance Mike Stocker http://blog.marketo.com/2015/06/the-groundbreaking-apple-watch-marketing-to-consumers-in-just-one-glance.html• Watch Content Marketing Fundamentals with Dayna Rothman http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing-Fundamentals-2015/369044-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:digital%2Bmarketing%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

Business Plan Development

GOAL: To learn how to develop a business plan

RESOURCES•Watch Nine steps to developing a business by Petrula Vrontikishttp://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html•Watch How to write a business plan https://www.youtube.com/watch?v=PDWvcsTloJo•Read Attorney’s book breaks down business plan from end to start http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Business Plan

GOAL: To present a business plan for my Sports Crisis Management

Company

RESOURCES•Have one of my Mentors review my plan•Have a classmate review my plan•Use the information from my coursework over the last 11 months

Industry Leaders

Kelly Swanson, Swanson Communications [email protected]

James “JB” Brown, CBS Sports Analyst [email protected]

Cari Champion, ESPN Sports Center [email protected]

Industry Leaders

Amy Brooks- EVP, Team Marketing & Business Operations, NBA

www.linkedin.com/pub/amy-brooks/4/9b0/a41

Kimberly K. Wilson-VP, Affiliate Marketing Disney & ESPN Media

Networks

www.LinkedIn.com (Private profile. We have emailed thru LinkedIn)

Judy Smith-Crisis Management-Smith & Company

[email protected]

Full Sail Clubs & Organizations

Full Sail University Community on Facebook

Black Student Union

Companies To Follow

Mastery Journey Timeline

Mastery: Personal

Development & Leadership

Executive Leadership

Project and Team

Management

Obtain a Part Time Job in

Field

Business Storytelling &

Brand Development

Meet One of My

Mentors

Negotiation & Deal Making

Legal Issues in Sports

Obtain a Full Time Job in

Field

Sports Marketing & Sponsorship

Sales

Digital Marketing

Business Plan Development

Business Plan Crisis

Management Firm for Athletes

Characteristics of a Mentor

Teacher

Accessible Resourceful

Mentor

Knowledgeable Supportive

References

ABC News. Millions to be made with your words. Retrieved from http://abcnews.go.com/International/story?id=80018

Beech, J. (2004). The business of sport management. Financial Times Management

Berkun, S. (2008). Making things happen: Mastering project management. O’Reilly Media

Brad, F., & Mendelson, J. (2011). Venture deals: Be smarter than your lawyer and venture capitalist. Wiley.

Brazzi, N. (2015). Developing and leveraging your personal brand. [Powerpoint]. Retrieved fromhttp://www.lynda.com/Recruiter-tutorials/Developing-leveraging-your-personalbrand/424709/430256-4.html

Business Wales/Busnes Cymru. (2014). How to write a business plan. [Powerpoint]. Retrieved fromhttps://www.youtube.com/watch?v=PDWvcsTloJo

Davila, E. (2015, May 26). Operations Management Fundamentals. Retrieved from

http://www.lynda.com/Business-Skills-tutorials/Operations-Management-Fundamentals/ 196589-2.html? srchtrk=index:1%0Alinktypeid:2%0Aq:sports%2Bmanagements%0Apage:%201%0As:relevance%0Asa:true%0Aproducttypeid:2

References

Ferraro, N. (2013). The Indianapolis Colts and risk management. Retrieved fromhttp://www.fairchildconsult.com/#!the-colts-and-risk-management/c171b

Fondler, D. (2014, September 13). Attorney’s book breaks down business plan from end to start. Retrievedfrom http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Forbes fab 40: The world’s most valuable sports brands 2015. [Slideshow] Retrieved fromhttps://www.youtube.com/watch?v=koMvlRg12EE

Full Sail University. (2013). Crowdfunding: The future of funding in the entertainment industry? Retrieved fromhttps://www.youtube.com/watch?v=whw-Xjk8Ftg

Greene, R. (2012). Mastery. New York, NY: Penguin Group

Karpus, J. (2015, September 7). Tire makers see value in sponsorship. Rubber and Plastics. Retrieved fromhttp://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Long, B.I. (2015, March 11). Fantasy football app targets female sports fan. Retrieved fromhttp://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Lyberger, M.R., & Shank, M.D. (2014). Sports marketing: A strategic perspective. Routledge

Maxwell, J.C. (1993). Developing the leader within you. Nashville, TN: Thomas Nelson

Nierenberg, G.I. (2009). The new art of negotiating. Square One Publishers

References

Orman, S. (2014). Karma is not a negotiating tool. Retrieved from http://www.suzeorman.com/blog/karma-is-not-a-negotiating-tool/

Pausch, R. (2007). Confronting death. Oprah Winfrey Show, Chicago, IL: Harpo Studios

Plus Media Solutions. (2015). 5 essential project management skills for your resume [Press Release]. Retrievedfrom http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Project Management Videos. Top 10 terms project managers use. YouTube.com. Retrieved fromhttps://www.youtube.com/watch?v=7c8xP1gRIWs

Quick guide to understanding sports management. Retrieved fromhttp://entertainment.laws.com/sports-management

Rosenberg, R. (2015). Raising start up capitol. [Powerpoint]. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Raising-Startup-Capital/160363-2.html

Rothman, D. (2015). Content marketing fundamentals. Retrieved fromhttp://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing- Fundamentals-

2015/369044-2.html

Silverstein, E. (2015, October). Will college players remain amateur athletes. Inside Counsel. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Smith, J. (2015, February 17). Marketing lessons from Nike and Jordan’s NBA All-Star Weekend Slam. Retrieved fromhttp://socialnsport.com/jordanpearlpavilion/

References

Stocker, M. (2015, June 23). The groundbreaking Apple Watch: marketing to consumers in just one glance. Retrieved from http://blog.marketo.come/2015/06/the-groundbreaking-apple-watch-marketing-to-consumersin-just-one-glance.html.

Ten most powerful brands in 2015. [Slideshow]. Retrieved fromhttp://www.forbes.com/pictures/fjle45ldkk/the-10-most-powerful-brands-in-2015/

Turak, A. (2014). What every leader must know about personal development. Forbes, Retrieved fromhttp://www.forbes.com/sites/augustturak/2014/01/10/what-every-leader-must-know-aboutpersonal-developmwnt/

Ullmen, J. (2014) Executive leadership fundamentals. Retrieved fromhttp://www.lynda.com/Business-Skills-tutorials/Executive-Leadership- Fundamentals/167027-

2.html

Ulrich, D. (2015, June 28). Management matters: The value of leadership. The Sunday Business Post. Retrievedfrom http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/

Vrontikis, P. Nine steps to developing a business plan. [Powerpoint]. Retrieved from http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-

plan/115426/136618-4.html

Watts, R. (2015, January 9). The real deal makers; a study finds women often do better than men in financial negotiations. Times Colonist. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/