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Is it the world's leading conversion marketing platform? We think so.
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IF YOU KNEW HOW TOMASSIVELY INCREASE YOURDIGITAL CONVERSION RATES,WOULD YOU DO IT?
NEXT >madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
ONE OF ITALY’S BIGGEST BANKSgets market leading conversion rates* of up to 33% on their website by using it.
IT NOW FORMS THE BACKBONE OF THEIR ENTIRE DIGITAL ENGAGEMENT STRATEGY
*campaign specific
NEXT >madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
A JAPANESESMARTPHONEmanufacturer made money off their market research with it.
IN JUST 4 DAYS THEY LEARNED 3000+ NEW THINGS ABOUT THEIR CUSTOMERS NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
IT PROFILES YOUR TRAFFIC / IT SEES YOUR AUDIENCEIT HELPS YOU TO UNDERSTAND YOUR TARGET MARKETIT STIMULATES VIRAL AND SOCIAL / IT USES GAMIFICATION
NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
ENGAGE YOURUSERS
NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
RETAIN&QUALIFYPROSPECTS
NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
RECOVER DORMANTUSERS
NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
REALTIME ONLINEPROLIFERATION*
EXPERIENCE
*GROWTH / MULTIPLICATION / SNOWBALLING NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
IT’S THE ONLYCROWDREBATING™platform on the planet, it uses a unique algorithm and it costs* what you want it to.
*TWO DISTINCT LICENSES AVAILABLE NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
ALL ITS CAPABILITIES / ITS POWER TO CHANGE YOUR BUSINESS
YOUR FIRST CAMPAIGN COULD BE LIVE IN JUST A FEW DAYSARE READY FOR YOU RIGHT NOW /
*NO DEV OR CODING REQUIRED NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers / Although different sites may consider a "conversion" to be some sort of result other than a sale / One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, e.g. a discount on that particular shopping cart.
CONVERSION MARKETING
NEXT ><PREVIOUS
The conversion rate is the proportion of visits to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.
NUMBER OF GOAL ACHIEVEMENTSCONVERSION RATE =
VISITS
CONVERSION RATES
AND THEN SOME CASE STUDIESCONVERSION EXPLAINED/
madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
THE BANKTHE ITALIAN JOB
*AN INTERACTION IS ANY DIGITAL ACTION YOU WANT A CAMPAIGN USER TO PERFORM
Optimise online advertising spend Convert anonymous website users Profile leads for new client acquisition
CASE STUDY 1CAMPAIGN OBJECTIVES
RESULTSProduct offered: multi-product campaign to attract a range of prospects (including various shopping vouchers & tech offers)
6070 people profiled (various interactions*) Cost per profile: €3,52
CONVERSION RATE 33%
NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
THE SMARTPHONE MANUFACTURERBIG IN JAPAN
CASE STUDY 2CAMPAIGN OBJECTIVES
Increase Facebook Fans Convert ‘likes’ into profiles. Research smartphone purchasing attitudes Research purchase behavior in store Research price positioning.
RESULTS Product offered: 10 high profit-margin smartphones 3130 people profiled (15 interactions* each) Profit per profile: €0.143
CONVERSION RATE 44%
*IT CAN BE A LIKE, A RETWEET, A POST, A QUESTION & ANSWER, CONTACT DETAILS OR MORE NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
Generate new leads and contacts Survey salaries of top and middle class management profiles Identify potential candidates for head hunting activities
THE STRATEGIC RECRUITMENT SPECIALISTSPEOPLE ARE PEOPLE
CASE STUDY 3CAMPAIGN OBJECTIVES
RESULTSProduct offered: multi-product campaign to attract a range of prospects (including tablets, fashion vouchers & magazine subscriptions)
310 people profiled (25 interactions each) Cost per profile: €8,20
CONVERSION RATE 27%
*FOR EACH COMPLETED INTERACTION THE USER’S DESIRED PRODUCT PRICE DROPS NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
THE WORLD’S LEADING HEALTH, WELLNESS AND NUTRITION COMPANY
Achieve higher engagement for investor relation communications through the running of an educational campaign
CASE STUDY 4CAMPAIGN OBJECTIVE
RESULTSProduct offered: iPad 300 people profiled (10 interactions* each) Cost per profile: €2,00
CONVERSION RATE 18%
*THE INTERACTIONS IN THIS CAMPAIGN WERE AIMED AT EDUCATING USERS NEXT ><PREVIOUSmadai Ltd | Fairfax House, 25 Fulwood Place, London WC1V
BETTER CONVERSION RATES BETTER INSIGHTS / BETTER BUSINESS*
*MADAI ALSO OFFERS A POWERFUL AID OPTION FOR YOUR CHARITABLE/CSI SPEND <PREVIOUS
KNOW MORE?madai Ltd | Fairfax House, 25 Fulwood Place, London WC1V