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M REFrom growing moustaches to dryathalons, UK charities are increasingly encouraging their supporters to engage in mass participation fundraising events.

We are a holding a breakfast debate that will give fundraisers the opportunity to explore the secrets to running a successful campaign or event and debate what the future holds for mass participation fundraising.

In the May edition of Fundraising Magazine we will assess the impact of mass participation on fundraising in the UK.

Read below to find out the impact of mass participation events on fundraising in the UK

Macmillan’s World’s Biggest Coffee Morning

has doubled income within three years

2013

£20m2012

£15m2011

£10m

Coffee Morning: Some incredible growth

2013(debut year)

35,000 participants

£4m2014

(and counting)

50,000 participants

£5m

Dryathlon: 57% increase in participants

Movember: You just need a great idea?

In 2012, the event raised over

the UK raised over with over 363,000 participants £26.9m

£90m globally

1.87mpeople in Englandcycle once a week

15K

50K

of those took part in the inaugural Prudential

RideLondon-Surrey 100

BUT

APPLIED

cycling: should you make the most of lifestyle choices

Every charity wants to have the World’s Biggest Coffee Morning or a Movember, but what’s the trick to getting mass

participation fundraising right? From slacktivists to fundraisers making immense personal sacrifices, a new breed of donors and

supporters are getting on board with events, but what does the future hold for mass participation?

Breakfast debate

www.civilsociety.co.uk/fft

15 May 2014

Fundraising thinking, first thing. What is the future for mass participation?

@csfundraising #FFTMass

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