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At the Social Media in the Defense & Military conference, Jim Delaney, Marketwired CEO, spoke won mining and monitoring social data. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.
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BIG DATA: MINING & MONITORING
Social Media in the Defence & Military 2013
#MilSocialMedia #Marketwired@ears_delaneyMonday, November 25, 13
Social Media: Defence & the Military
BIG DATA
Monday, November 25, 13
Social Media: Defence & the Military
BIG DATAIS A BIG
BUZZWORD
Monday, November 25, 13
Social Media: Defence & the Military
THE NEW MARKET
ECONOMY
Monday, November 25, 13
TRADITIONAL BUSINESS PROCESSES
Social Media: Defence & the Military
Monday, November 25, 13
DISRUPTED
TRADITIONAL BUSINESS PROCESSES
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
SOCIAL, MOBILE, OPEN TECHNOLOGIES
Social Media: Defence & the Military
Monday, November 25, 13
2.5QUINTILLION BYTES OF DATA
PER DAY
Social Media: Defence & the Military
Monday, November 25, 13
2.5QUINTILLION BYTES OF DATA
PER DAY
Social Media: Defence & the Military
That’s1018!
Monday, November 25, 13
“For years we’ve been trying to find a needle in a data haystack. While
the haystack has grown exponentially over the last decade, the tools to find the needle haven’t
evolved, leaving even the most savvy organizations
paralyzed.”John Mustin
CEO, Wasabi Rabbit2011
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
29%
Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom.
– Clifford Stoll
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FROM BIG DATA
Social Media: Defence & the Military
Monday, November 25, 13
FROM BIG DATATO SMART DATA
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
HOW TO MINE DATA FOR INFLUENCERS?
Monday, November 25, 13
Social Media: Defence & the Military
MORE THAN # FOLLOWERS!• ACTIVITY• INTERESTS• TONE• AFFILIATIONS
• REACH• RESONANCE• RELEVANCE• LOCATION
HOW TO MINE DATA FOR INFLUENCERS?
Monday, November 25, 13
Social Media: Defence & the Military
HOW WE MEASURE IMPACT
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Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
Monday, November 25, 13
Social Media: Defence & the Military
THE IMPACT
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CHANGING BEHAVIORS FROM...
Social Media: Defence & the Military
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TO...Social Media: Defence & the Military
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Social Media: Defence & the Military
TO...
Monday, November 25, 13
Social Media: Defence & the Military
TO...
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MONITOR WHAT’S
BEING SAID
Social Media: Defence & the Military
Monday, November 25, 13
MONITOR WHAT’S
BEING SAID
Social Media: Defence & the Military
AND OTHER INFLUENCER ELEMENTS
Monday, November 25, 13
Social Media: Defence & the Military
HOW WILL YOU FIND YOUR
NEEDLE?
Monday, November 25, 13
