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De Marketing Inspiration Day van 19 juni stond volledig in het teken van waardevolle customer experiences. Hoe versterkt u de relatie met uw klanten wanneer u gebruik maakt van opgebouwde inzichten over voorkeuren en gedrag? En hoe overtreffen organisaties -keer op keer- de hooggespannen verwachtingen van hun klanten? Dompel uzelf in een warm bad vol innovaties en ideeën om uw eigen customer experience aan te scherpen. Five New Rules for a New World. We leven in een nieuwe wereld. Met nieuwe regels. Sanjay Dholakai neemt u mee op reis langs vijf regels voor die nieuwe wereld. Bekijk de hele presentatie hier: https://www.youtube.com/watch?v=7Gi-i08yVL8
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The New Marketing Rules for a Digital World Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia
June 2014
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential Source: Adbusters, 2011
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
The Rules of Marketing are Being Rewritten
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
So, what are these new rules?
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Demographic Behavioral Segmentation
THEN NOW
New Marketing Rule #1
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Mass Advertising 1:1 Communication
THEN NOW
New Marketing Rule #2
Panasonic Systems
Communications Company
Europe
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Point in time Blasts Continuous Relationships
THEN NOW
New Marketing Rule #3
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Few / isolated channels Exploding / integrated channels
THEN NOW
New Marketing Rule #4
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Intuitive decision making Data-driven automation
THEN NOW
New Marketing Rule #5
© 2013 Marketo, Inc. Marketo Proprietary and Confidential
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
THEN NOW
It’s a new world, with new rules
#1
#2
#3
#4
#5
Demographic Behavioral Segmentation
Mass Advertising 1:1 Communication
Point in time Blasts Continuous Relationships
Few / isolated channels Exploding / integrated channels
Intuitive decision making Data-driven automation
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© 2013 Marketo, Inc. Marketo Proprietary and Confidential
Thank you! Sanjay Dholakia, Chief Marketing Officer, Marketo @sdholakia
June 2014
![Vita: Detailed/Nik Dholakia [Vita]](https://img.pdfslide.us/doc/110x75/62649275fe8e3472e203f0d8/vita-detailednik-dholakia-vita.jpg)
