Marketing Your Business with Direct Mail

LasVegasColor.com

Tips for getting the best results from your direct mail campaign.

Variable Printing and Imaging

LasVegasColor.com

Variable printing allows you to change names, colors, and other components according to who the actual recipient of the item is.

Verify the Mailing List Quality

LasVegasColor.com

Accurate address information will help increase response rates, lower shipping costs, and increase the effectiveness of direct marketing initiatives.

The National Deliverability Index can help you determine how effective a list is.

Keep Text to a Minimum

LasVegasColor.com

Large blocks of text tend to turn the reader off. Break it down into smaller blocks with fewer lines in each section. Avoid being excessively wordy and

adding too much text, save some room for images.

Avoid Text or Colors that Shock

LasVegasColor.com

Choose a few appropriate colors and use smaller fonts in most areas. Look professional to entice your customers…not turn them off.

The best materials do not need to shock or antagonize the recipient.

Include a Call to Action

LasVegasColor.com

Encourage customers to act. Include a prominent Call to Action that prompts them to do something.

Contests, prizes, and gifts are a great way to incite action.

LasVegasColor.com

4265 W. Sunset Road Las Vegas, Nevada 89118 Phone: 702.617.9000 Fax: 702. 914.6236

All your Direct Mailing needs under one Roof