Marketing Your Art

Art MarketingActively Promoting Your Art Through Social Media

Make Sure You Reach The Right Audience-

It’s Not Enough To Simply

Produce Art

You Need to Promote It too

You have an inherent need to create and leave your mark on the world

Making sure you reach the right audience, especially potential buyers, is crucial to your success

Compiled by author from source: agora-gallery.com Image Source: Google Images

Decide What To Achieve-

Promote Accordingly:

Try building a reputation and a collector base

If you are just starting out….

Do you want to move on to international?

Do you want to make a mark in your community based on your

medium?

Do you want to develop the interest felt by people to your

particular theme?


Consistency-

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced

one kick 10,000 times.” Bruce Lee

Instead of exploring lots of styles and not mastering anything, start by focusing on one style and mastering it to the absolute limits of

your ability

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Primary Areas Of Consistency-

Subject Matter

Image Quality

Presentation

Message

Don’t mix abstracts, figurative work, and landscapes in the same show

All created Images should have a similar process and have a cohesive look and feel

Consistent framing or canvas mounting style for paintings

Letterhead, business cards, flyers, emails, newsletters, social media and your website should

all communicate the same message

Compiled by author from source: artmarketingsecrets.com Image Source: Google Images

Guidelines For Portfolio Development-

General Rules For Portfolio Development:

Well executed Succinct Strong bio

It’s the visual that counts, along with Images, include captivating text

Size, media, and title should be included, and a brief description of the work

Share your background, how your art developed, what inspires you the most, and what you can give to the world


The Power Of The Internet-

Today, people are selling more work on social

media

Without leaving home or seeing

the buyers

Focus on 1-2 of these sites

when you’re getting started

Facebook Twitter

Instagram

Pinterest Google+


Choosing Social Media Sites-

When picking social media

platforms where you’ll be promoting your

work….

Consider Three

Things:

Audience (who is using the site?)

Behavior (Does it allow audience interaction)

Content (What content is typically shared?)

Compiled by author from source: agora-gallery.com

Audience-

Just as every artist has their own style,

their works also attract different

audiences

Some may use Instagram, others may use Pinterest

Who uses the social media you want to use; know your market

Not sure? – Show your work in public places and note peoples reaction


Content-

Whatever platform you choose, it should be one where it is common to share artwork

If you are the first person to start selling art in a new marketplace, you do have the element of originality, but how many

collectors will be there to see it?

Be sure that this is a place where collectors are actively looking to find art


Using Pinterest To Promote-

Have you ever used corkboards to visually keep track of ideas?

Pinterest has taken that concept and applied it online

It has over 10 million unique visitors per

month

It allows people to share images found online with ease, connecting users from around the

world

Pinterest has become an important tool for artists and galleries because it revolves

around images

It also has established itself as a major resource for professionals and DIY interior

designers


Pinterest-

Pros:

Group boards encourage more pins

Members of group boards automatically see all pins

Followers of one member will be more likely to follow other members

Cons:

You can’t control what others pin

You must share the spotlight

The more contributors who join the group board, the less your own pins will be seen

Promote On Instagram-

Artists now use Instagram to show their process because it focuses on

sharing images

Vogue reports artists regularly sell their

paintings straight from their feed

Inspirations

Events

Abilities

Work in Progress

Studio Shots

Post:


Instagram-

Pros:

Suits artwork sales since it’s a visual-oriented platform

Post directly from your phone without needing to use a computer

Easily share Instagram posts on Facebook and Twitter

Cons:

Direct links to a website only work in your bio, not in a post’s caption

Only works on mobile, not on a computer

Creating Facebook Page-

Log in to Facebook, using your personal account

On the top right hand side of the page, from the drop-down

selections click on ‘Create Page.’

You’ll then be taken to a page that asks this information:

Local business or place

Company, organization or institution

Brand or product

Artist, band or public figure (choose this option)

Entertainment

Cause or community

Compiled by author from source: agora-gallery.com

Facebook-

Pros:

Get free insights and follow how well your posts are doing

Schedule posts directly on Facebook with a business account

Easily link to other social media channels and share posts from Twitter, Instagram, and Pinterest

Cons:

With the changes to Facebook’s algorithm, it can be hard to get your content seen without paying

If you want community engagement, it may be best to start a Facebook group

Facebook groups take a lot of time to manage, you may spend a lot of time policing the group

4 Phases Of Art Marketing-

The 4 phases of the art marketing

model are:

1. The Attraction

Phase

2. The WOW Phase

3. The Relationship

Phase

4. The Sales Phase

Compiled by author from source: artmarketingsecrets.com Image Source: Google Images

Building Relationships-

Don’t be disappointed; instant sales do happen, but not often

Lead the buyer into the next phases of your art marketing process and create a customer for life

Compiled by author from artmarketingsecrets.com Image Source: Google Images

CONTACT US FOR THE FULL PRESENTATION:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112

E: [email protected]

www.mediacontactusa.com

mailto:[email protected]

http://www.mediacontactusa.com/

Sources Cited:

• 5 Steps to Promoting Your Art on Facebook - Agora Advice Blog. (2014, October 31). Retrieved from http://www.agora-gallery.com/advice/blog/2014/10/31/promoting-your-art-on-facebook/

• "6 Things You Can Do To Promote Your Art." Agora Advice Blog. N.p., 25 Aug. 2016. Web. 7 Dec. 2016. <http://www.agora-gallery.com/advice/blog/2016/08/25/promote-your-art/>.

• April, Jen. "Facebook Group, Page, or Both? Find Out What's Right for You!" The DRIVE. N.p., 31 Mar. 2016. Web. 25 Jan. 2017. <https://blog.scottsmarketplace.com/facebook-group/>.

• Dan. "Artists – Do You Use Group Boards in Pinterest to Promote Your Art?" EmptyEasel.com: Painting Tips, Artist Reviews, Selling Art Online and More. N.p., n.d. Web. 24 Jan. 2017. <http://emptyeasel.com/2016/02/17/artists-do-you-use-group-boards-in-pinterest-to-promote-your-art/>.

• Daniel. "3 Reasons Why Consistency is King For The Successful Artist." Art Marketing Secrets. N.p., 30 Apr. 2016. Web. 8 Dec. 2016. <http://artmarketingsecrets.com/2016/04/3-reasons-consistency-king-successful-artist.html

Sources Cited:

• Daniel. "SEO For Artists: Share Google's Love For Art!" Art Marketing Secrets. N.p., 2010. Web. 27 Nov. 2017. <http://artmarketingsecrets.com/2010/11/seo-for-artists-share-googles-love-for-art.html>.

• "Finding Art Collectors Through Social Media." Agora Advice Blog. N.p., 10 May 2016. Web. 24 Jan. 2017. <http://www.agora-gallery.com/advice/blog/2016/05/10/finding-art-collectors-through-social-media/>.

• "How to Promote Your Art on Instagram." Agora Advice Blog. Agora Gallery, 5 Apr. 2016. Web. 18 Jan. 2017. <http://www.agora-gallery.com/advice/blog/2016/04/05/promote-art-instagram/>.

• "Which Social Media Channel is Right for Your Art Business? | Artwork Archive." Inventory Software for Artists and Collectors | Artwork Archive. N.p., n.d. Web. 25 Jan. 2017. <https://www.artworkarchive.com/blog/which-social-media-channel-is-right-for-your-art-business>.