Marketing toMillennialsThe Statistics YouNeed to Know

Millennials are notoriouslydi� cult to market to.

As digital natives—they are skeptical of traditional marketing. This presents a unique challenge, as marketers will need to prioritize the values that matter most to Millennials—such as authenticity, individualism, and brand experience—in order to connect with this elusive audience.

Here’s what you need to know.

Brookings Institution, 2014

of Millennials will represent 33% of adults in 2020.

33%

The McCarthy Group, 2014

of Millennials claim that they “do not like or trust all forms of advertising.”

84%

Pro TipMarket to Millennials through their peers. Millennials will listen if you can get your infl uencers talking about your brand online.

of Millennials are daily users of social networks and are spending a daily average of 5.4 hours on social platforms.

Ipsos, 2014

71%

Pro TipEngage with Millennials on the platforms that they are already active on. Set up social media accounts and partake in the conversation around your brand.

of Millennials use two to three devices at least once a day.

Elite Daily, 2014

87%

Pro TipStreamline your marketing experience across devices. Your brand experience should be consistent no matter how your customers choose to interact.

of all Millennials have taken a selfi e and shared it online.

Pew Research Center poll, 2014

50%

Pro TipMillennials are willing and eager to participate in the conversation around your brand. Encourage more social posts by running photo contests and campaigns.

of Millennials have downloaded an ecommerce app on their phone.

Pixlee, 2014

47%

Pro TipKeep your ecommerce site clean and simple. Millennials cite “ease of use” as the main reason for downloading a mobile app.

of Millennials prefer understated luxury to the conspicuous kind and savvy brands have taken note.

Intelligence group, 2014

64%

Pro TipBuy into the culture of mass-individualism. Millennials want to be recognized and featured for their unique contributions to your brand.

show a preference for customized products.

Intelligence group, 2014

81%

Pro TipMillennials love a personal touch. This means directing addition online attention to 1-1 conversations in order to build brand loyalty.

say they’re more likely to be loyal to a brand that has a strong personality.

Intelligence group, 2014

63%

Pro TipRemember that your brand represents a lifestyle. Keep it bold and creative, and you’ll hold onto Millennials’ attention.

Pixlee’s core belief is that customer stories are the most powerful way to

articulate the value of a product or service and that more companies should

be celebrating the voice of their own customers.

We are committed to building the tools that develop a more authentic

marketing experience and to help brands create stronger relationships with

their most passionate customers.

We work with over 150 customers, including top brands such as Kenneth

Cole, Converse, UGG Australia, Mattel, Charlotte Russe, Marriott Hotels, and

AMC Theatres, to drive higher online conversion, increase performance of

owned media, and create a more authentic brand experience.

A graduate of the Stanford StartX accelerator, Pixlee is an Andreessen

Horowitz and XSeed Capital portfolio company. As a rapidly growing

startup, we are constantly looking for talented people to join the Pixlee team

and help us revolutionize the relationship between people and brands.

425 2nd StreetSuite 602San Francisco, CA94107

pixlee.comhi@pixlee.com855.474.9533

@pixlee