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Marketing to Millennials
Jennifer Jones
Assistant Director for Marketing & Event Services
@Jenn1fer_lee#MarketingtoMillennials
Agenda
Calling all Millennials/What should we know? The traditional sales approach is history How do we catch their attention? Examples/Who’s doing it right? Key takeaways
@Jenn1fer_lee#MarketingtoMillennials
What else should we note?
Establishing rapport is key There’s no “one size fits all” Highly engaged and vocal
“Practice participation, not persuasion”
Seamless life: digital vs non-digital 55% are paying for school Group decision making The New American Dream
@Jenn1fer_lee#MarketingtoMillennials
The traditional sales approach doesn’t work for Millennials…
@Jenn1fer_lee#MarketingtoMillennials
So how do we catch their attention?
Guerilla Marketing
@Jenn1fer_lee#MarketingtoMillennials
So how do we catch their attention?
Guerilla Marketing
@Jenn1fer_lee#MarketingtoMillennials
So how do we catch their attention?
Guerilla Marketing
@Jenn1fer_lee#MarketingtoMillennials
So how do we catch their attention?
Guerilla Marketing
@Jenn1fer_lee#MarketingtoMillennials
So how do we catch their attention?
Guerilla Marketing
@Jenn1fer_lee#MarketingtoMillennials
Social Media & The Digital Age
Be where they are Have a conversation Right place at the right time Visual appeal Videos rule
@Jenn1fer_lee#MarketingtoMillennials
A Look at Who’s Doing it Right: MTVResearch Findings
Age Does Matter Older Millennials: “born in a time when anything
was possible… educated and parented in that way and it was a wonderful thing”
Younger Millennials: “coming of age at a time when it doesn’t feel like anything is possible… it does feel like you really have to try and stand out to be heard”
Millennials are very self-aware @Jenn1fer_lee#MarketingtoMillennials
A Look at Who’s Doing it Right: MTVKeys to Success
The key in marketing to Millennials is thinking like Millennials
“It’s as complicated and as simple as being everywhere they are.”
@Jenn1fer_lee#MarketingtoMillennials
Key Takeaways
Listen to the conversation Be where they are Communicate on a personal level Be consistent with your messaging Be creative
@Jenn1fer_lee#MarketingtoMillennials
